Creative Strategist / Content & Growth Assistant at Worklyn Global

Worklyn Global is recruiting suitable and experienced candidates to fill the position below:

Job Title: Creative Strategist / Content & Growth Assistant    

Location: Lagos
Employment Type: Full-time

Role Summary

• We are seeking a high-performing Creative Strategist to support content innovation, campaign development, and overall brand growth.
• This role is for a strategic thinker and idea generator who understands audience psychology and can translate attention into engagement, influence, and revenue.
• The ideal candidate will work closely with the brand to drive content direction, marketing ideas, and growth execution across all platforms.

Key Responsibilities

• Develop high-converting content ideas for TikTok, Instagram, Facebook, and YouTube
• Improve content direction, including hooks, storytelling, and engagement structure
• Turn real-life relationship scenarios into compelling and relatable content
• Design and execute campaign strategies for:
• Book promotions
• Private counseling sessions
• Paid community (Love Circle)
• dentify new opportunities for audience growth and monetization
• Optimize the content-to-sales funnel (awareness → engagement → conversion)
• Track trends and adapt them to the relationship niche
• Collaborate directly with the brand to shape creative direction and execution

Candidate Profile

• Proven experience in content strategy, digital marketing, or social media growth
• Strong ability to generate original, high-performing ideas
• Deep understanding of TikTok, Instagram, and viral content dynamics
• Knowledge of sales psychology and audience behavior
• Proactive, independent thinker with strong initiative
• Experience working with creators or personal brands is a strong advantage

Disqualifiers:

• Execution-only candidates without strategic input
• Weak understanding of social media growth and content performance
• Passive individuals who require constant direction
• No portfolio or proof of previous work

Deliverables / Expectations:

• Weekly content idea bank
• Campaign strategies and execution plans
• Continuous optimization of content and sales funnel
• Measurable contribution to engagement and conversion growth

Screening Requirements
Candidates should provide:

• Portfolio or links to previous work
• At least 10 content ideas for a relationship-focused brand
• A brief campaign strategy for promoting a relationship book.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should Send their CV and Potfolio to: info@worklynglobal.com using the job title as the subject of the mail.

Note: Application for the role of a Content Strategist / Content & Growth Assistant.