Brand Manager at Promasidor Nigeria

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos Mainland, Lagos
Job type: Full-time

About the Job

• To support with developing, executing and evaluating annual activity plans for our brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities

• Brand plans: Execute approved marketing activities for specific brands/products, particularly below- the line programs. Plan, activate, and monitor regular sampling programs as appropriate for our brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
• Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform the development of marketing programs for our brands/products. Provide market information with which to report on the performance of our brands/products.
• Competitor monitoring: Track competitor activities in the Dairy sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of our brand.
• Budget: Manage marketing budgets to execute annual activity plans for our brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
• Results: Execute below-the-line activities for our brands/products and evaluate performance against activity objectives.
• Financial scope: Responsible for managing marketing expenditure allocated to our brands/products.

Qualifications

• Bachelor's Degree or equivalent in Marketing with 5-7 years' brand management or marketing experience

Knowledge and Skills:

• Interpreting data and information
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management
• Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Presentation skills
• Microsoft Office suite – Word, Excel and PowerPoint.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online