Senior Marketing Manager / Head of Marketing (Spirits & Trade Execution) at Premidis Nigeria Limited

Premidis Nigeria Limited is a proudly Nigerian manufacturing and distribution company dedicated to producing premium wines, beverages, and cosmetic products that meet both local and international quality standards.

Incorporated under the Companies and Allied Matters Act of the Federal Republic of Nigeria, Premidis Nigeria Limited operates with a clear vision to become a leading name in the organic and natural products industry, combining innovation, quality, and sustainability across all our product lines.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager / Head of Marketing (Spirits & Trade Execution)

Location: Lagos Ibadan Expressway, Ogun
Employment Type: Full-time

Executive Summary

• Premidis Nigeria Limited is seeking a high-impact, commercially driven Senior Marketing Manager with 15–20 years of progressive experience in the alcoholic beverage industry, specifically within bitters, whiskey, and spirits categories.
• This role is designed for a seasoned industry leader with a proven track record of building brands from market penetration to dominance, executing large-scale trade marketing strategies, and driving sustained revenue growth through strong distributor and customer ecosystems.
• The successful candidate must possess deep-rooted relationships across Lagos, Ogun, and Oyo markets, and demonstrate the ability to translate strategy into aggressive field execution with measurable ROI.

Strategic Responsibilities

• Lead the end-to-end marketing strategy for bitters, whiskey, gin, and beer portfolios, aligned with corporate growth objectives.
• Design and deploy integrated trade marketing frameworks that drive:
  • Distribution expansion
  • Outlet penetration
  • Consumer conversion.
• Champion route-to-market optimization and strengthen distributor performance systems.
• Drive brand positioning, pricing strategy, and competitive differentiation within the Nigerian spirits market.
• Partner with Sales Leadership to deliver volume growth, revenue targets, and market share expansion.
• Build scalable activation models across bars, clubs, lounges, and retail chains.
• Institutionalize data-driven marketing, leveraging market intelligence and analytics for decision-making.

Operational & Field Leadership:

• Oversee nationwide (or regional) trade activations, ensuring excellence in execution and brand consistency.
• Maintain and expand high-level relationships with:
• Key distributors
• Major wholesalers
• Hospitality groups (bars, clubs, hotels)
• Modern trade and retail chains
• Conduct strategic market visits and executive-level stakeholder engagements.
• Lead, mentor, and develop a high-performing marketing team and field force.
• Ensure discipline in reporting, including:
• Market intelligence dashboards
• Performance tracking reports
• Competitor analysis

Financial & Commercial Accountability:

• Own and manage multi-million naira marketing budgets with strict ROI tracking.
• Drive profitability through efficient allocation of marketing resources.
• Evaluate and optimize campaign performance and trade investments.
• Deliver measurable impact on:
  • Sales growth.
  • Market share.
  • Brand equity.

Key Performance Indicators (KPIs)

• Market share growth within bitters and whiskey categories.
• Distribution depth and numeric outlet expansion.
• Revenue and volume growth attributable to marketing initiatives.
• ROI on trade activations and campaigns.
• Strength and productivity of distributor network.
• Brand visibility and dominance in key consumption channels.

Mandatory Requirements (Executive-Level Criteria)

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• (MBA or relevant postgraduate qualification is a strong advantage).
• 15–20 years of progressive experience in: Alcoholic beverages, Spirits (bitters, whiskey, gin).
• FMCG trade marketing.
• Proven leadership experience within:
  • A recognized bitters, whiskey, or spirits company
  • (Experience with IDeaL Company or equivalent industry leaders is highly preferred)

Established and verifiable distributor and trade network across:

• Lagos, Ogun State, and Oyo State (Ibadan axis).

Demonstrated success in:

• Scaling brands in competitive markets.
• Driving aggressive field execution.
• Managing large distributor ecosystems.
• Deep understanding of Nigerian spirits market dynamics, consumer behavior, and regulatory environment.
• Strong commercial acumen with the ability to link marketing activities directly to revenue outcomes.
• Willingness to travel extensively and operate in a high-performance, target-driven environment.

Core Competencies:

• Strategic Trade & Channel Marketing
• Spirits Category Leadership (Bitters & Whiskey Expertise)
• Route-to-Market & Distribution Strategy
• Brand Building & Market Penetration
• High-Level Negotiation & Stakeholder Management
• Data-Driven Decision Making & Market Intelligence
• Financial Acumen & ROI Optimization
• LeadershipCoaching & Team Development.

Application Closing Date
30th May, 2026.

How to Apply
Interested and qualified candidates should send their CV to: Premidisnigerialimited@gmail.com using the job title as the subject of the mail.