We are a Pan-African downstream energy initiative dedicated to business facilitation, capacity building, and evidence-based policy advocacy.
We are recruiting to fill the position below:
Job Title: Head, Communications, Publications & Media Relations
Location: Lekki, Lagos
Employment Type: On-site
Reports To: Chief Executive Officer (CEO)
Job Brief
- The Head Communications: Publications & Media Relations is responsible for leading all strategic and operational communications functions of the organization, including media relations, industry publications, digital marketing, brand management, and internal communications.
- This role oversees content creation, manages digital assets, ensures high-performing SEO and online engagement strategies, and safeguards the organization’s public image and message consistency across all platforms.
Key Responsibilities
Strategic Communications Leadership:
- Develop and implement a comprehensive communications strategy aligned with the organization’s goals in the downstream oil and gas/energy sector.
- Position the organization as a leading voice in energy policy, advocacy, and innovation across Africa.
- Oversee brand consistency, tone of voice, and message alignment across all communication platforms.
Media Relations and Publications:
- Manage media engagement, press releases, interviews, and press briefings with stakeholders and journalists.
- Oversee production of the organization’s industry publications including reports, journals, articles, and newsletters.
- Establish relationships with key energy and policy media outlets locally and internationally.
Digital Communications and SEO:
- Lead all digital communications strategies including SEO, content marketing, web optimization, and digital outreach.
- Ensure the organization’s website and digital assets are up-to-date, optimized, and strategically aligned.
- Oversee analytics, website traffic, and performance metrics for all online platforms.
Social Media and Online Engagement:
- Manage social media content, advertising, and audience engagement across platforms such as LinkedIn, Twitter, Instagram, and Facebook.
- Monitor digital trends and deploy targeted campaigns to grow audience and influence.
- Design and implement content calendars and paid media strategies.
Internal Communications:
- Oversee development and dissemination of internal updates, newsletters, and announcements.
Asset and Content Management:
- Maintain and organize digital content repositories including photos, videos, branding files, and marketing assets.
- Ensure accessibility, proper usage rights, and security of communication-related digital assets.
- Drive the process and work with design and production vendors where necessary for media creation and editing.
Event Communication and Branding Support:
- Lead communications planning and visibility efforts for conferences, summits, and stakeholder forums.
- Ensure branding, signage, digital presence, and promotional content for events are well-coordinated and professionally executed.
- Support event coverage through media alerts, photography, live updates, and post event reporting.
Team Leadership and Oversight:
- Supervise the IT Officer to ensure alignment of technical support with digital communication goals.
- Manage communication consultants, content creators, and external vendors as needed.
- Provide mentorship, performance oversight, and professional development for the communications team.
Reporting and CEO Support:
- Report directly to the CEO and advise on communications risks, media opportunities, and strategic positioning.
- Provide regular analytics, campaign reports, and insights to support executive decision-making.
- Support the CEO with speech writing, thought leadership content, and media briefing materials.
Key Performance Indicators (KPI)
- Ensure 100% on-time promotion and coverage of flagship events
- Achieve ≥ 30% increase in event visibility (media + digital reach)
- Improve team productivity/output by ≥ 20% YoY
- Ensure 100% compliance with data security and digital asset management standards
- Ensure 100% compliance with messaging and brand tone across all channels
- Respond to media inquiries and issues within 24 hours (100% compliance)
- Achieve ≥ 90% adherence to brand guidelines across all communications (quarterly audit)
- Increase brand awareness metrics (media mentions, share of voice) by +25% YoY.
Qualification & Requirements
- Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or a related field.
- Postgraduate qualification or certification in digital marketing, public relations, or communications is an added advantage.
- Minimum of 8 - 10 years’ experience in a communications leadership role within a corporate, nonprofit, or sector-focused organization.
- Experience working in or with the oil and gas, energy, or development sector is highly desirable.
- Track record in managing integrated campaigns, digital communications, and public/media engagement at a regional level.
Core Competencies:
- Exceptional writing, editing, and content development skills.
- Strong knowledge of SEO, digital marketing, and analytics tools.
- Experience in media relations and energy sector communications.
- Excellent organizational, leadership, and interpersonal skills.
- Proficiency with website CMS platforms, graphic design basics, and social media tools
- Strategic thinking with a detail-oriented and creative mindset.
How to Apply
Interested and qualified candidates should send their applications to: jobs@otlafrica.com using the job title as the subject of the mail.
Note: Only qualified candidates will be contacted.