National Sales Manager at AAVA Brands

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

We are recruiting to fill the position below:

Job Title: National Sales Manager

Location: Lagos

Description

• The National Sales Manager will lead the direct-to-retail sales strategy, driving nationwide distribution, visibility, and revenue growth across all channels.
• This role requires a hands-on sales leader with strong experience in field force management, route-to-market execution, and distributor coordination within the FMCG space.

Key Responsibilities

• Develop and execute direct-to-retail sales strategies to drive volume, distribution, and market share
• Lead and manage regional sales managers, supervisors, and field sales representatives nationwide
• Drive effective route-to-market (RTM) execution, ensuring optimal outlet coverage and frequency
• Monitor sales KPIs (volume, value, numeric & weighted distribution) and enforce performance discipline
• Strengthen relationships with distributors, wholesalers, and key retail accounts
• Ensure product availability, visibility, and merchandising standards across all outlets
• Identify growth opportunities across territories and expand retail penetration
• Collaborate with marketing on trade activations, promotions, and in-market execution
• Oversee sales forecasting, demand planning, and stock alignment with supply chain
• Track competitor activities and market trends to inform sales strategy.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online