Content Specialist at Zeta Brent Education

Zetabrent Education is a fully registered and experienced education consultancy agency. We were established to meet the needs of parents, students and institutions for professional and independent education, recruitment and University/College placement services from across the globe. At Zetabrent, We offer free consulting services to prospective study abroad candidates who are not sure about where to go and how to go about it.

We provide guidelines and help shaping your experience from preparatory to decision making leading to your gaining admission up to your travel and accommodation including scholarship opportunities.

We are recruiting to fill the position below:

Job Title: Content Specialist

Location: Lagos

Job Summary

• Zeta Brent Education is seeking a creative, strategic, and results-oriented Social Media Manager to lead its digital content and online presence.
• The ideal candidate will be responsible for developing and executing content strategies that drive engagement, brand visibility, and lead generation across key platforms such as Instagram and TikTok.
• This role requires a strong balance of content creation, video editing, storytelling, and performance tracking.

Key Responsibilities

• Develop and implement a comprehensive social media content strategy aligned with business goals
• Create and edit high-quality short-form video content (Reels, TikTok)
• Transform raw footage into engaging, story-driven content
• Plan and manage weekly and monthly content calendars
• Write compelling captions and messaging consistent with brand voice
• Monitor social media trends and adapt them to the education niche
• Manage audience engagement including comments and direct messages
• Track, analyze, and report on content performance metrics
• Optimize content for reach, engagement, and conversions
• Support marketing campaigns, events, and promotions

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate
• Consistency and quality of content output
• Increase in qualified leads generated through social media
• Performance of content (views, shares, saves, conversions).

Qualifications & Requirements

• Proven experience as a Social Media Manager, Content Creator, or similar role
• Strong video editing skills (CapCut, InShot, Adobe Premiere Pro, etc.)
• Solid understanding of Instagram and TikTok algorithms
• Demonstrated ability to create engaging and high-performing content
• Strong storytelling, copywriting, and creative thinking skills
• Ability to work independently and meet deadlines
• Excellent communication and organizational skills
• Basic graphic design skills (Canva or similar tools)
• Knowledge of social media analytics tools
• Experience running paid social media campaigns.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Applications to: zbehumanresource@gmail.com using the Job Title as the subject of the email.