Sales Executive (HoReCa) at Deen Consult

Deen Consult is a dynamic professional services firm specializing in Recruitment, Training, and General Business Consultation. Established with a passion for helping organizations achieve sustainable growth, we serve as a trusted partner to businesses across diverse industries. Our mission is to bridge the gap between talent, knowledge, and performance, ensuring that our clients remain competitive in today’s fast-changing business environment.

We are recruiting to fill the position below:

Job Title: Sales Executive (HoReCa)

Location: Lagos

Job Description

• The Sales Executive (HoReCa) is responsible for developing and managing sales within hotels, restaurants, cafés, fast food outlets, and catering businesses.
• The role involves acquiring new customers, maintaining existing client relationships, ensuring product availability, and achieving revenue targets within the assigned territory.

Responsibilities
Sales & Market Expansion:

• Identify, prospect, and onboard new HoReCa clients
• Drive sales of all products.
• Achieve and exceed monthly and quarterly sales targets
• Expand market coverage within assigned territory

Client Relationship Management:

• Build strong relationships with chefs, procurement managers, and business owners
• Conduct regular customer visits to maintain engagement and satisfaction
• Promote new product offerings and drive upselling opportunities

Order & Distribution Coordination:

• Take orders and ensure timely fulfillment
• Work closely with logistics to ensure efficient delivery
• Monitor stock levels at client locations to prevent stock-outs

Reporting & Collections:

• Maintain accurate records of sales activities and customer interactions
• Submit periodic sales reports
• Follow up on payments and support debt recovery where necessary

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–5 years proven sales experience (preferably in FMCG, food ingredients, or HoReCa channel)
• Strong knowledge of Lagos HoReCa market is an advantage
• Excellent communication, negotiation, and relationship-building skills
• Ability to work independently and meet sales targets
• Proficiency in Microsoft Excel and reporting tools
• Valid driver’s license is an added advantage

Key Competencies:

• Results-driven and highly motivated
• Strong business development and closing skills
• Customer-focused mindset
• Good planning and territory management ability
• High level of professionalism and integrity

Application Closing Date
9th May, 2026. 

How to Apply
Interested and qualified candidates should send their CV to: deenconsult@gmail.com using the job title and location as the subject of the email.