Gourmet Twist is a dynamic culinary enterprise based in Lekki, Lagos, Nigeria. The company has gained recognition for its innovative approach to offering unique flavors and culinary experiences in artisanal bakery and catering services.
We are recruiting to fill the position below:
Job Title: Digital Marketing Officer
Location: Lekki Phase 1, Lagos
Job Summary
- We are looking for a data-driven and creative Digital Marketing Officer to manage and optimize our online presence across multiple channels.
- In this role, you will be responsible for executing high-impact advertising campaigns and improving our organic visibility to drive lead generation and brand awareness.
- The ideal candidate is a technical marketer who can balance creative content strategy with rigorous performance analysis.
Key Responsibilities
- Design, launch, and manage end-to-end advertising campaigns on Facebook and Instagram using Meta Ads Manager.
- Conduct ongoing A/B testing for ad creatives, headlines, and audience segments to improve ROI.
- Implement fundamental on-page and technical SEO strategies to improve search engine rankings and site traffic.
- Monitor and report on key performance indicators (KPIs) such as CTR, CPC, and conversion rates using Google Analytics and platform-specific insights.
- Manage the company’s social media calendar, ensuring consistent brand messaging and audience engagement.
- Collaborate with the creative team to develop high-performing visual assets and copy for digital ads.
- Stay current with digital marketing trends, algorithm updates, and emerging tools to maintain a competitive edge.
Requirements
- Proven experience managing paid social media campaigns, specifically within the Meta ecosystem.
- Strong technical proficiency in Meta Ads Manager, including pixel implementation and custom audience building.
- Solid understanding of basic SEO principles, including keyword research and metadata optimization.
- Analytical mindset with the ability to interpret complex data into actionable marketing insights.
- Excellent written and verbal communication skills for crafting compelling ad copy.
- Experience with Google Analytics and other digital tracking tools.
- High level of attention to detail and the ability to manage multiple projects simultaneously.
Nice to Have:
- Experience managing Google Ads (SEM) campaigns.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunities for professional development and certifications.
- Collaborative and fast-paced work environment.
- Flexible working hours and remote work options.
Application Closing Date
Not specified.
https://www.hotnigerianjobs.com/hotjobs/892564/digital-marketing-officer-at-gourmet-twist.html