Job Title: Social Media Manager
Location: Osapa, Lekki - Lagos
Employment Type: Full-time
Reports to: Head of Digital Marketing
Role Summary
- Our client is seeking a highly creative, data-driven, and commercially minded Social Media Manager to lead the brand’s social media presence across all platforms.
- This role goes beyond content posting, it requires a strong understanding of brand positioning, audience psychology, performance metrics, community building, and revenue-driven content strategy.
- The Social Media Manager will be responsible for building engagement, growing followers, strengthening brand perception, and contributing measurably to sales performance.
- The ideal candidate has strong FMCG, beauty, skincare, or lifestyle brand experience and understands how to combine storytelling with strategic growth.
Key Responsibilities
Social Media Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with brand and revenue goals.
- Create monthly content calendars across Instagram, TikTok, Facebook, Twitter (X), LinkedIn (where applicable).
- Plan campaigns around product launches, promotions, events, and key retail moments.
- Translate marketing objectives into platform-specific content strategies.
Content Creation & Creative Direction:
- Lead the ideation, scripting, and coordination of content production (Reels, TikTok videos, static posts, carousels, stories).
- Work with in-house designers, videographers, and content creators to produce highquality, on-brand visuals.
- Ensure content aligns with our Lifestyle’s tone, aesthetics, and positioning.
- Oversee copywriting for captions, CTAs, and storytelling.
Community Management & Engagement:
- Build and nurture an engaged digital community.
- Respond to comments, DMs, and inquiries professionally and promptly.
- Monitor brand mentions and conversations online.
- Identify brand advocates and influencer collaboration opportunities.
- Manage crisis responses in collaboration with Marketing leadership.
Growth & Performance Optimization:
- Track and analyze performance metrics including:
- Engagement rate
- Reach & impressions
- Follower growth
- Video retention
- Click-through rate
- Conversion impact
- Optimize content based on data insights.
- Identify trends and platform updates to maintain competitive positioning.
- Run and monitor boosted content or paid social campaigns where required.
Influencer & Partnership Coordination:
- Identify and manage influencer relationships aligned with the brand’s positioning.
- Negotiate deliverables, track performance, and measure ROI.
- Coordinate product seeding campaigns and UGC initiatives.
Brand Reputation & Digital Voice
- Maintain consistency in brand messaging and tone.
- Protect brand image across platforms.
- Collaborate with Customer Service to escalate and resolve social media issues.
Reporting & Accountability
- Submit weekly and monthly performance reports.
- Provide insights and recommendations for continuous improvement.
- Track content-to-sales attribution where possible.
Key Performance Indicators (KPIs)
- Monthly follower growth rate.
- Engagement rate benchmarks.
- Video views and retention rates.
- Community response time targets.
- Content-to-revenue impact metrics (where measurable).
- Campaign performance vs targets.
Required Qualifications & Experience
- Bachelor’s Degree in Marketing, Communications, Media, or related field.
- 3–5 years experience managing social media for FMCG, beauty, wellness, or lifestyle brands.
- Demonstrated portfolio of high-performing social media campaigns.
- Strong understanding of Instagram and TikTok growth mechanics.
- Proven experience building engaged online communities.
Required Skills & Competencies:
- Strong content ideation and storytelling ability.
- Deep understanding of social media algorithms and trends.
- Video editing skills.
- Analytical mindset with ability to interpret performance data.
- Excellent copywriting skills.
- Strong visual aesthetics and brand sensibility.
- Strong organizational and time management skills.
- Ability to work in a fast-paced, performance-driven environment.
Technical Skills:
- Proficiency in Meta Business Suite and TikTok analytics.
- Experience with Canva, CapCut, or similar editing tools.
- Basic understanding of paid social advertising.
- Familiarity with CRM integration is an advantage.
Personal Attributes:
- Creative yet structured.
- Commercially aware - understands that social media must drive growth.
- Detail-oriented with strong accountability.
- Proactive and trend-aware.
- Team-oriented and collaborative.