Educational Marketing / Enrolment Officer at Dalewares Institute of Technology

Dalewares College of Management and Technology (DCMT), formerly known as Dalewares Institute of Technology (DIT), was established in 2007 as a licensed and accredited polytechnic in Nigeria. The institution is approved by the Federal Ministry of Education and accredited by the National Board for Technical Education (NBTE).

Dalewares Polytechnic operates in accordance with the official guidelines governing the establishment of Polytechnics, Monotechnics, and similar tertiary institutions in Nigeria. The institution offers quality post-secondary education programs leading to the award of National Diploma (ND) and Higher National Diploma (HND) qualifications, equipping students with practical skills and industry-relevant knowledge for career success.

We are recruiting to fill the position below:

Job Title: Educational Marketing / Enrolment Officer

Location: Palmgrove, Onipanu - Lagos
Employment Type: Full-time

Responsibilities
Marketing:

• Develop and implement marketing strategies to promote Dalewares College of Management polytechnic and Technology to potential students
• Utilize social media, email marketing, and other digital channels to reach target audience
• Create engaging content, including blog posts, social media posts, and email newsletters
• Collaborate with the marketing team to develop and implement marketing campaigns

Lead Generation:

• Identify and pursue new business opportunities, including schools, organizations, and individuals
• Develop and maintain relationships with potential students, parents, and educational institutions
• Utilize various channels, including phone, email, and social media, to generate leads
• Qualify leads and pass them on to the admissions team

Sales and Conversion:

• Follow up on leads and convert them into enrolled students
• Provide excellent customer service and respond to inquiries in a timely manner
• Present and promote Daleways College of Management and Technology's programs and services to potential students
• Negotiate and close sales, meeting or exceeding enrollment targets

Relationship Building:

• Build and maintain relationships with existing students, alumni, and industry partners
• Collaborate with the admissions team to ensure a smooth enrollment process
• Provide feedback to the management team on market trends, competitor activity, and student
• needs
• Develop and execute digital marketing strategies to meet student enrollment targets.

Social Media:

• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the college and engage with potential students
• Create and implement SEO strategies to improve the college's online visibility
• Design and send email marketing campaigns to prospective students
• Develop and publish online content (blog posts, videos, etc.) to attract potential students
• Analyze digital marketing metrics and adjust strategies accordingly
• Collaborate with the enrollment team to align digital marketing efforts with enrollment goals
• Build relationships with prospective students and their families to promote the college
• Provide information and guidance to prospective students on programs and admissions
• Manage the enrollment process, ensuring a smooth and efficient experience for students
• Collaborate with faculty and staff to promote programs and build relationships with potential students
• Analyze enrollment data and adjust strategies accordingly
• Work closely with the digital marketing team to leverage online channels for enrollment growth

Key Performance Indicators (KPIs)

• Number of new student enrollments
• Increase in website traffic and social media engagement
• Conversion rates of prospective students to enrolled students
• Student satisfaction ratings
• Number of leads generated
• Conversion rate of leads to enrolled students
• Enrollment targets met or exceeded
• Customer satisfaction ratings
• Revenue growth
• Renumeration will be tied to perfomance and productivity.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field
• 2+ years of experience in sales, marketing, or a related field
• Proven track record of meeting or exceeding sales targets
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficiency in MS Office and CRM software (e.g., HubSpot, Salesforce)
• Experience with digital marketing channels, including social media and email marketing
• Knowledge of the Nigerian education sector is an advantage.

What we offer

• Competitive salary and commission structure
• Opportunities for growth and development
• Dynamic and supportive work environment
• Training and support to help you succeed in your role.

Application Closing Date
28th June, 2026.

How to Apply
Interested and qualified candidates should send their CV and writte Application to: ditjobs@yahoo.com using the Job Title as the subject of the email.

Note: Proximity to the campus is very key to this role.