Digital Marketing Executive at GCS Education

GCS Education - We are one of Nigeria’s fast-growing international education consulting firm. We work with variety of institutions, and we help students secure admission, accommodation and provide free visa counseling. We cover your international educational interests in the following countries: Australia, Barbados, Canada, Dubai, Germany, Holland, Ireland, Mauritius, UK, USA, etc.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos 
Employment Type: Full-time

Job Summary 

• The Digital Marketing Executive will lead the planning, development, and execution of data-driven digital marketing strategies aimed at driving brand awareness, audience engagement, and high conversion lead generation.
• This role requires a creative, self motivated storyteller who can bridge the gap between creative content and performance analytics to position GCS as a premier education consultancy.

Key Responsibilities

• Strategy & Campaign Management: Develop, implement, and manage the organization's digital marketing strategy to drive high quality student leads, web traffic, and brand visibility.
• Social Media Management: Design, build, and maintain a vibrant, professional brand presence across all core platforms (Instagram, LinkedIn, Facebook, and TikTok).
• SEO & Content Optimization: Conduct regular keyword research, monitor organic SEO performance, and optimize website content to increase search engine rankings.
• Content Creation: Write and publish compelling, authoritative blog content, articles, and success stories that engage prospecting students and parents.
• Email & Database Marketing: Manage client databases to run end-to-end lead nurturing campaigns, newsletters, and automated bulk messaging systems.
• Analytics & Performance Tracking: Monitor, analyze, and present weekly/monthly reports on campaign ROI, website traffic, and audience engagement metrics.
• Budget Management: Develop and track digital marketing budgets to maximize cost-per-lead efficiency.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Mass Communication, International Relations, or a related field.
• Experience: 2–5 years of verifiable experience in digital marketing (experience within the international education or travel consultancy sector is an added advantage).
• Technical Proficiency: Hands-on mastery of SEO tools, Google Analytics, Meta Business Suite, and CRM/Email marketing platforms (e.g., Mailchimp, HubSpot).
• Core Skills: Exceptional copywriting, public communication, and digital storytelling capabilities with a sharp eye for visual aesthetics.

What We Offer

• Salary: N250,000 - N400,000 per month
• Opportunity to grow rapidly within a highly impactful, fast-scaled multinational framework

Application Closing Date
30th June, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online