Area Sales Manager (Oil, Fats & Cereal Products Category) Golden Penny Foods - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Area Sales Manager (Oil, Fats & Cereal Products Category)

Location: Jos, Plateau

Purpose

• To drive sales and revenue growth for the Oil, Fats and Cereal Products Category within the assigned geographical area by developing and executing sales strategies, managing distributor relationships, and achieving category-specific sales and market share targets.

The Job​

• Execute sales strategies to achieve volume, revenue, and market share objectives for the Oil, Fats and Cereal Products portfolio.
• Manage and strengthen relationships with distributors, wholesalers, and retailers to optimize category availability, visibility, and distribution reach.
• Monitor market trends, competitor activities, and consumer preferences within the Oil, Fats and Cereals category, identifying growth opportunities.
• Implement promotional activities and merchandising strategies to enhance category awareness and shelf presence.
• Ensure effective distribution, stock availability, and minimal stock-outs across all channels for category products.
• Collaborate with the marketing team to execute category-specific trade marketing initiatives.
• Track and report sales performance, providing insights and recommendations to improve category performance and market share.
• Train and develop sales representatives to strengthen execution capabilities within the category.
• Ensure compliance with company policies and industry regulations.

The Person Must​

• Mandatory experience in FMCG, specifically within the Oil, Fats and Cereal Products Category (non-negotiable).
• Strong expertise in Route-to-Market (RTM) and territory management strategies.
• Proven ability to drive sales growth and deliver targets within the category.
• Strong experience in distributor and channel management.
• Ability to identify and capitalize on category growth opportunities and market gaps.
• Strong data analysis, reporting, and performance management skills.

Qualification

• Bachelor’s degree in business administration, Marketing, or a related field.

Experience:​

• Minimum of 5–7 years’ experience in FMCG sales.
• Mandatory: Proven experience managing or selling Oil, Fats and/or Cereal Products (non-negotiable).
• Strong background in territory management, distributor management, and trade execution.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online