Domeo Resources International (DRI) is a prolific organisation which proffers HR and Management Consultancy solutions premised on excellence and innovation. DRI analyses various organisational problems, develops improvement plans, deploys those plans and monitors the plans to ensure improved organisational performance.
Main Function
- The Social Media Manager will be responsible for developing, managing, and executing digital content and social media strategies that increase brand visibility, customer engagement, and revenue growth for the organization.
- The role involves content planning, campaign execution, audience engagement, performance analysis, and online reputation management across all social media platforms.
- The ideal candidate should be creative, trend-conscious, organized, and experienced in hospitality or restaurant brand marketing.
Role Responsibilities
Social Media Strategy and Management:
- Develop and execute social media strategies aligned with business and marketing goals.
- Manage the company’s social media platforms including Instagram, TikTok, Facebook, X, Snapchat, and LinkedIn.
- Create and maintain monthly content calendars and posting schedules.
- Monitor social media trends and recommend innovative ideas to improve engagement.
Content Creation and Brand Promotion:
- Create engaging visual and written content for promotions, events, products, and services.
- Coordinate photo and video shoots for restaurant, lounge, bakery, and hospitality operations.
- Work closely with graphics designers, photographers, and influencers for content development.
- Ensure brand consistency across all online platforms and campaigns.
Audience Engagement and Customer Service:
- Respond promptly to comments, messages, inquiries, and online reviews.
- Monitor customer feedback and escalate complaints where necessary.
- Build and maintain positive online relationships with customers and followers.
- Increase audience engagement and online community growth.
Marketing and Campaign Execution:
- Plan and execute online campaigns for events, promotions, and product launches.
- Collaborate with operations and marketing teams to support sales objectives.
- Track campaign performance and optimize strategies for better results.
- Coordinate influencer partnerships and digital collaborations.
Reporting and Analytics:
- Monitor and analyze social media performance metrics.
- Prepare periodic reports on engagement, reach, conversions, and campaign performance.
- Recommend improvements based on analytics and audience insights.
Qualifications and Requirements
Education and Certifications:
- Bachelor’s Degree or HND in Mass Communication, Marketing, Media, Public Relations, or related discipline.
- Certifications in Digital Marketing, Social Media Management, or Content Marketing will be an added advantage.
Experience:
- Minimum of 2–4 years’ experience in social media management or digital marketing.
- Must have relevant experience managing social media for hospitality, restaurant, lounge, resort, or entertainment brands.
- Proven experience in content creation, audience engagement, and campaign management.
Skills:
Creative and Technical Skills:
- Strong content creation, storytelling, and branding skills.
- Proficiency in Canva, CapCut, Adobe Creative Suite, or related content tools.
- Good photography and videography direction skills.
Communication and Marketing Skills:
- Excellent written and verbal communication skills.
- Strong understanding of social media algorithms and digital marketing trends.
- Ability to create engaging captions and promotional content.
Organizational and Analytical Skills:
- Strong planning, multitasking, and organizational abilities.
- Ability to interpret analytics and improve campaign performance.
Adaptability and Innovation:
- Creative mindset with strong attention to detail.
- Ability to work under pressure in a fast-paced environment.
Method of Application
Interested and qualified candidates should forward their CVs and portfolio links to: recruitment@domeoresources.org using "Social Media Manager – Abuja" as the subject of the email.
Note: Only shortlisted candidates will be contacted.