Digital Marketing & SEO Specialist at Puff & Glaze Limited

Puff & Glaze Limited is a growing food production and hospitality company with a portfolio of brands including 13'03 Gourmet, Fuchsia Desserts, Eko Cakes, Party Jollof, and Misan Gardens. We are committed to delivering exceptional culinary experiences while building strong, recognizable brands through innovation, quality, and customer satisfaction.

We are seeking a highly skilled and results-driven Digital Marketing & SEO Specialist to drive online growth, improve brand visibility, generate qualified leads, and optimize the performance of our digital assets.

We are recruiting to fill the position below:

Job Title: Digital Marketing & SEO Specialist

Location: Gbagada, Lagos
Employment Type: Full-time

Position Summary

• The Digital Marketing & SEO Specialist will be responsible for developing and executing digital marketing strategies that increase website traffic, improve search engine rankings, enhance customer acquisition, and maximize return on marketing investment.
• The ideal candidate must possess strong expertise in SEO, website management, paid advertising, analytics, content optimization, email marketing, and conversion rate optimization.
• This role requires a data-driven professional capable of translating marketing objectives into measurable business results.

Key Responsibilities
Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Drive brand awareness, customer acquisition, and online sales growth.
• Plan and execute integrated digital campaigns across multiple channels.
• Monitor digital marketing trends and recommend innovative growth opportunities.

Search Engine Optimization (SEO):

• Develop and execute on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website structure, metadata, landing pages, and content for search visibility.
• Improve organic search rankings and increase qualified website traffic.
• Build and manage backlink acquisition strategies.
• Monitor SEO performance and implement continuous improvements.

Website Management:

• Manage and maintain company websites, ensuring functionality, security, and performance.
• Update website content, product listings, menus, promotions, and landing pages.
• Monitor website health, speed, user experience, and mobile responsiveness.
• Coordinate with developers when technical improvements are required.
• Ensure websites are optimized for conversions and lead generation.

Paid Advertising:

• Plan, execute, and optimize advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• YouTube Ads
• Display Advertising Networks
• Manage advertising budgets effectively.
• Track and improve campaign performance metrics.
• Generate high-quality leads while maintaining cost efficiency.

Content Marketing:

• Collaborate with the content and creative teams to develop high-performing digital content.
• Optimize content for SEO and audience engagement.
• Develop content strategies that support traffic generation and conversion goals.
• Identify opportunities for evergreen and seasonal content campaigns.

Analytics & Reporting:

• Monitor key digital marketing metrics and KPIs.
• Analyze customer behavior and campaign performance using:
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Meta Business Suite
• Prepare weekly and monthly performance reports.
• Provide actionable recommendations based on data insights.

Email Marketing & CRM:

• Develop and execute email marketing campaigns.
• Build customer retention and re-engagement campaigns.
• Maintain customer databases and mailing lists.
• Track email performance metrics and optimize campaigns.

Conversion Rate Optimization (CRO):

• Analyze user journeys and website behavior.
• Identify bottlenecks affecting conversions.
• Conduct A/B testing and optimization initiatives.
• Improve website conversion rates and customer acquisition performance.

Qualifications & Requirements
Education:

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, Information Technology, or a related field.

Experience:

• Minimum of 3–5 years proven experience in digital marketing and SEO.
• Demonstrated experience managing business websites and digital campaigns.
• Strong portfolio of successful digital marketing projects and measurable results.

Application Closing Date
14th June, 2026.

How to Apply
Interested and qualified candidates should send their updated CV, portfolio of previous digital marketing projects, links to websites managed and examples of SEO achievements and campaign results to: hr@puffandglaze.com using the job title as the subject of the email.

Note: Only candidates with demonstrable digital marketing, SEO, and website management experience will be considered.