Cinqteos Group - Our client, 3ybal is a fashion brand that blends African culture, identity, and creativity into contemporary fashion. Through thoughtfully designed pieces and storytelling-driven branding, 3ybal creates fashion that is culturally expressive, relevant, and deeply connected to African heritage. As the brand continues to grow, we are looking for a highly organised, creative, and execution-driven Marketing & Operations Manager to oversee the day-to-day operations of the business while also driving marketing coordination, brand growth, customer engagement, and campaign execution. This role is ideal for someone who understands both the operational side of running a fashion brand and the strategic execution required to grow visibility, community, and sales.
Key Responsibilities
Operations & Business Management:
- Oversee the day-to-day operations of the business, ensuring smooth coordination across production, inventory, logistics, customer fulfilment, and vendor management.
- Coordinate with manufacturers, suppliers, tailors, logistics partners, and other vendors to ensure quality production and timely delivery.
- Monitor stock levels, inventory movement, fulfilment timelines, and customer satisfaction metrics.
- Develop and improve operational systems, workflows, and processes that support efficient business growth.
- Manage operational timelines for product launches, campaigns, collaborations, events, pop-ups, and collection releases.
- Ensure seamless coordination between creative, production, customer service, and marketing activities.
Marketing & Brand Operations:
- Support and coordinate the execution of marketing campaigns, product launches, photoshoots, influencer collaborations, and brand activations.
- Work closely with creative and content teams to ensure consistency in brand storytelling, visual identity, and communication across all platforms.
- Contribute ideas and strategies for growing brand awareness, audience engagement, customer retention, and community building.
- Support ecommerce and sales growth initiatives through promotions, campaign coordination, and customer engagement strategies.
- Monitor marketing performance, customer behaviour, sales trends, and campaign effectiveness to support data-informed decision-making.
Growth & Customer Experience:
- Identify opportunities to improve customer experience, retention, loyalty, and overall brand perception.
- Help build systems that support sustainable growth while maintaining the brand’s creative identity and customer experience.
- Stay informed on fashion, streetwear, culture, digital marketing, and consumer trends relevant to the 3ybal audience.
- Analyse operational, marketing, and sales performance to identify areas for improvement and growth opportunities.
Requirements
- 3+ years of experience in operations, brand management, marketing, ecommerce, fashion operations, or related roles.
- Strong organisational and project management skills with the ability to manage multiple priorities simultaneously.
- Understanding of fashion business operations including production coordination, inventory management, fulfilment, logistics, and vendor management.
- Experience supporting marketing campaigns, content execution, social media coordination, influencer management, or brand growth initiatives.
- A strong eye for fashion, aesthetics, branding, and cultural storytelling.
- Excellent communication, coordination, and stakeholder management skills.
- Ability to work independently in a fast-paced and creative environment.