Digital Marketing & Content Strategist (Journalism & Creative Writing Focus) at Big Gulf Group

Big Gulf Group is a multi-disciplinary consulting and business services company that provides a wide range of solutions across sectors including technology, data analysis, marketing, media, logistics, hospitality, and international trade. It positions itself as a “one-stop service provider” supporting both public and private sector clients.

We are recruiting to fill the position below:

Job Title: Digital Marketing & Content Strategist (Journalism & Creative Writing Focus)

Location: Nigeria

Role Summary

• We are looking for a strategic storyteller who understands the intersection of journalism, digital marketing, audience psychology, data analytics, and AI-powered communication.
• The ideal candidate will create compelling narratives, drive audience engagement, and turn information into high-impact content across digital platforms.

Responsibilities

• Develop and execute digital content and marketing strategies across social media, newsletters, websites, and search platforms.
• Research, write, and edit compelling articles, scripts, feature stories, ad copy, and campaign content.
• Create engaging brand narratives rooted in strong storytelling and audience insight.
• Use AI tools to support content creation, audience targeting, workflow automation, and performance optimisation.
• Analyse campaign and content performance using analytics tools to improve reach, engagement, and conversion.
• Monitor trends, breaking conversations, and audience behaviour to create relevant and timely content.
• Manage online communities and audience interactions while maintaining brand voice and credibility.
• Conduct in-depth research for documentaries, reports, campaigns, and digital publications.

Required Skillset (Experience with these or Similar Tools)
Writing, Research & Strategy:

• ChatGPT
• Claude
• Jasper
• Grammarly
• Google Docs

Content & Visuals:

• Canva
• CapCut
• Midjourney
• Adobe Express

Analytics & Publishing:

• Google Analytics
• SurferSEO
• HubSpot
• WordPress
• Adspower
• Meta Business Suite

Journalism & Communication:

• Strong editorial writing, interviewing, fact-checking, storytelling, and audience engagement skills.

Additional Requirements:

• Proven experience as a journalist with existing links to news websites.
• News articles and written samples required.
• Portfolio is an added advantage.

Salary
N130,000 - N150,000 / Month.

Application Closing Date
26th June, 2026.

Method of Application
Interested and qualified candidates should send their CV, Portfolio, and Writing Samples to: resourcelinkintegratedservices@gmail.com using the job title and their name as the subject of the email.

Note: Mandatory for Application - In your email subject line, use the format: [Role Name] - [Your Name].