Business & Field Marketing Officers at a Growing Beverage Distribution and Warehouse Company - SafiCare Integrated Solutions Limited

SafiCare Integrated Solutions Limited - Our client is a growing beverage distribution and warehouse company. Headquartered in Atimbo, with a branch office at 8miles, this business serves both alcohol and non-alcoholic drinks to retailers, wholesalers, hospitality businesses, event vendors, and consumers across Calabar and surrounding communities.

As part of her growth strategy, we are building a dedicated marketing and business development team focused on expanding market reach, increasing customer acquisition, strengthening distributor relationships, and improving product visibility across target markets.

They are recruiting to fill the position below:

Job Title: Business & Field Marketing Officer

Location: Calabar, Cross River
Employment Type: Full-time

Job Summary

• We are seeking experienced, energetic, and results-driven Business Development & Field Marketing Officers to support market expansion and customer acquisition activities.
• The successful candidates will be responsible for promoting company products, developing new business opportunities, generating wholesale and retail accounts, strengthening customer relationships, and driving measurable sales growth across assigned territories.
• This role is highly field-oriented and requires individuals who are comfortable engaging businesses, retailers, distributors, hospitality establishments, and other potential customers directly.

Responsibilities
Market Development & Customer Acquisition:

• Identify and acquire new retail, wholesale, and institutional customers
• Generate qualified business leads and convert them into active customers
• Build relationships with retailers, supermarkets, bars, lounges, restaurants, hotels, and event vendors
• Expand market penetration across assigned territories
• Increase product visibility and customer awareness

Sales & Business Development:

• Promote SAQ Beverages products and pricing advantages
• Drive sales growth across assigned territories
• Support customer onboarding and account activation
• Monitor customer purchasing behaviour and sales trends
• Identify opportunities for repeat business and customer retention
• Support implementation of sales growth initiatives

Territory Management:

• Execute structured territory coverage plans
• Conduct regular field visits across assigned locations
• Map potential customer clusters and sales opportunities
• Maintain accurate records of customer interactions and market intelligence
• Provide competitor and market feedback to management

Reporting & Accountability:

• Submit daily activity reports
• Submit weekly sales and lead generation reports
• Maintain accurate records of prospects and customers
• Track customer conversions and sales performance
• Participate in performance review meetings

KPI

• Performance will be evaluated based on:
• Number of new customers acquired
• Sales revenue generated
• Active customer accounts maintained
• Market coverage achieved
• Lead conversion rates
• Territory expansion
• Reporting consistency
• Overall contribution to business growth

Requirements
Applicants should possess:

• HND or Bachelor's Degree in Marketing, Business Administration, Mass Communication, Economics, or any related discipline
• 3–5 years relevant experience in FMCG sales, field marketing, trade marketing, or business development
• Demonstrable experience marketing consumer products directly to customers and businesses
• Strong understanding of traditional field marketing techniques
• Ability to identify, develop, and close business opportunities
• Strong negotiation and persuasion skills
• Excellent communication and interpersonal skills
• Strong reporting and documentation abilities
• Ability to work independently with minimal supervision
• Must be resident in Calabar or willing to relocate before resumption

Preferred Experience:

• Candidates with experience in any of the following will have an advantage:
• Beverage distribution
• FMCG sales
• Consumer goods marketing
• Wholesale and retail account management
• Route-to-market sales operations
• Trade marketing
• Territory sales management

Personal Attributes:

• Successful candidates should demonstrate:
• Professionalism
• Accountability
• Self-motivation
• Strong work ethic
• Goal-oriented mindset
• Integrity
• Customer relationship skills
• Commercial awareness
• Ability to thrive in a target-driven environment.

Salary

• N120,000 – N140,000 Monthly + Performance Incentives.

Additional Benefits:

• Field logistics support
• Airtime and communication support
• Company identification materials
• Performance-based incentives
• Structured career growth opportunities.

Performance Incentive:

• In addition to salary, successful candidates will be eligible for performance incentives based on:
• Sales volume generated
• New customer acquisition
• Customer retention
• Territory growth
• Achievement of monthly business targets
• Commission and incentive structures will be communicated during onboarding and will be tied to verified business outcomes and completed customer purchases.

Application Closing Date
30th June, 2026 

How to Apply
Intrested and qualified candidates should send their Updated CV/Resume and Brief cover note highlighting relevant FMCG marketing experience and achievements to: saficaresolutions@gmail.com using the Job Title as the subject of the mail.

Note

• Applications should clearly indicate previous sales or marketing results achieved in achievement.
• Only shortlisted candidates will be contacted. Thank you!