Digital Media Marketing Manager at Shade International Entertainment Limited

Shade International Entertainment Limited is a gaming and entertainment company and the operator of BetOnly.com. We provide online sports betting and gaming services while promoting innovation, responsible gaming, and excellent customer service.

We are recruiting to fill the position below:

Job Title: Digital Media Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time
Work Mode: Onsite

Job Summary

• Candidate will develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid digital advertising campaigns (Google Ads, social media ads, etc.) to achieve KPIs such as ROI, CPA, and lead generation.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid digital advertising campaigns (Google Ads, social media ads, etc.) to achieve KPIs such as ROI, CPA, and lead generation.
• Oversee and manage the company's website content, performance, and SEO efforts to improve organic search rankings and user experience.
• Plan, execute, and measure A/B tests and experiments to continuously optimize campaign performance and conversion rates.
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple digital channels and customer touchpoints.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams (e.g., product, sales, creative) to create compelling digital content and ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Prepare and present regular reports on digital marketing performance, providing actionable recommendations for improvement.

Requirements

• Bachelor's Degree in Marketing, Business Administration, with additional qualification in Digital Media marketing or related field.
• A minimum of 5 years of excellent experience in managing Google Analytics 4 (GA4) and other digital media analytics platforms is essential.
• Proven working experience in digital marketing, with a strong portfolio of successful campaigns.
• Solid knowledge of website analytics tools (e.g., GA4, Google Search Console, SEMrush).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication, interpersonal, and presentation skills.
• Excellent network and connections with Media companies, Influencers in the digital media environment.
• Experience in the Sports Betting or FinTech industries will be considered a significant advantage.
• You have a successful past record, which is a result of your extremely positive nature.
• A go-getter strategist and workaholic leader who only believes in achieving results.

Application Closing Date
30th June, 2026.

How to Apply
Interested and qualified candidates should send their CV to: hr@betonly.com using the Job title as the subject of the email.