Mara Cruiz Organics is a Nigerian hair care brand specializing in natural, plant-based products designed for African hair textures. Mara Cruiz Limited is a fast-growing, purpose-driven company committed to manufacturing high-quality, effective haircare products, delivering real results, and creating meaningful impact for our customers and community.
We are recruiting to fill the position below:
Job Title: Ads and Funnel Manager
Location: Surulere, Lagos
Employment Type: Full-time
Job Summary
- The Performance Marketer & Ads Specialist is responsible for driving customer acquisition, revenue growth, and marketing efficiency through paid advertising, SEO, and conversion optimization.
- This role focuses on executing and scaling high-performing campaigns across multiple digital platforms while continuously improving traffic quality, conversion rates, and return on ad spend.
- The role requires strong analytical thinking, speed in execution, and full ownership of performance outcomes.
Key Responsibilities
Paid Ads Strategy & Execution:
- Plan, launch, and manage paid campaigns across Meta (Facebook & Instagram), TikTok, Google, and YouTube
- Structure campaigns, audiences, and budgets for optimal performance
- Ensure campaigns are aligned with business goals and revenue targets
Campaign Optimization & Scaling:
- Monitor campaign performance daily and optimize based on key metrics (CPL, CAC, ROAS)
- Identify winning campaigns and scale them efficiently
- Identify underperforming campaigns and take corrective action quickly
- Continuously test creatives, messaging, targeting, and offers to improve results
Website & Funnel Optimization:
- Build & optimize landing pages and product pages to improve conversion rates
- Identify and fix drop-offs across the customer journey
- Ensure alignment between ads, landing pages, and offers
- Work with relevant teams to improve overall funnel performance
SEO & Organic Growth:
- Improve website visibility through search engine optimization
- Optimize product pages and content for relevant keywords
- Identify opportunities to grow organic traffic.
Data, Analytics & Tracking:
- Track and analyze campaign performance using data analytical tools
- Ensure proper implementation of tracking systems (Meta Pixel, Conversion API, Google Tag Manager)
- Maintain data accuracy for performance evaluation and decision-making
- Translate data into actionable insights
Creative Collaboration:
- Work with content and design teams to develop high-performing ad creatives
- Provide data-driven feedback to improve visuals, messaging, and copy
- Ensure consistency of brand messaging across all paid campaigns
Budget & Spend Management:
- Manage and allocate advertising budgets efficiently
- Distribute spend across platforms based on performance
- Monitor cost efficiency and adjust budgets in real time
- Support scaling efforts while maintaining profitability
Market Research & Growth Opportunities:
- Monitor industry trends
- Stay updated on platform changes and best practices
- Identify new channels and opportunities for customer acquisition.
Application Closing Date
22nd June, 2026.
https://www.hotnigerianjobs.com/hotjobs/910671/ads-and-funnel-manager-at-mara-cruiz-organics.html