Sales and Marketing Manager at Cafers

Cafers is a decentralized trust infrastructure transforming how agricultural trade is conducted by using AI and blockchain to enable safe, transparent, and fair transactions between sellers and buyers. The platform shifts agriculture from “trust-based” to “system-guaranteed” trade, reducing cheating, delays, and uncertainty. Its multilingual, AI-powered system traces and simplifies real-world trade for farmers, distributors, retailers, consumers, and global exporters and importers, enabling remote selling without visiting warehouses. Cafers is on a mission to improve supply chain efficiency, reduce food fraud and post-harvest loss, and bring the agriculture economy on-chain. The company is focused on building sustainable, equitable, and nutrition-centered food systems from farm to table

We are recruiting to fill the position below:

Job Title: Sales and Marketing Manager

Location: Ikeja, Lagos
Job type: Full-time
Work Mode: Hybrid

Role Description

• This is a full-time hybrid role for a Sales Marketing Manager, with flexibility for some work from home.
• The Sales Marketing Manager will design and execute go-to-market strategies, develop campaigns to drive platform adoption, and manage the sales pipeline from lead generation to deal closure.
• The role involves identifying and nurturing relationships with farmers, aggregators, distributors, retailers, and other ecosystem partners, as well as conducting market research to segment customers and refine value propositions.
• The Sales Marketing Manager will collaborate with product, operations, and technology teams to align messaging, launch new features, and ensure consistent branding across channels.
• Daily tasks include setting and tracking sales and marketing KPIs, preparing performance reports and forecasts, coordinating events or webinars, and representing Cafers at industry engagements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Agriculture, or a related field; relevant certifications are a plus.
• Strong sales, business development, and account management skills, with a track record of meeting or exceeding revenue targets.
• Experience in marketing strategy, campaign planning, and brand positioning, ideally in tech, agritech, or SaaS environments.
• Proficiency in digital marketing channels such as social media, email marketing, content marketing, and performance analytics.
• Ability to conduct market research, analyze customer and competitive data, and translate insights into actionable plans.
• Excellent written and verbal communication skills, including presentation, negotiation, and stakeholder management.
• Comfort working with technology-driven products; familiarity with AI, blockchain, or platform marketplaces is an advantage.
• Experience working with or selling into agriculture, supply chain, or related sectors is highly beneficial.
• Demonstrated ability to work in a fast-paced startup environment, prioritize effectively, and collaborate in cross-functional teams.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online