Domfas International Leadership Academy (Domfas ILA) was founded with the primary goal of transforming learners into leaders – ensuring students develop critical thinking skills, creativity and a flexibility of mind that will benefit them for life. As a true international private school, Domfas leverages a blend of American curriculum and the best of African curriculum to provide students with a unique and well-rounded educational experience.
We are recruiting to fill the position below:
Job Title: Digital Marketing and Communications Officer
Location: Ekiti
Job type: Full time
Position Summary
- The DAPS Digital Marketing and Communications Officer is responsible for developing, implementing, and managing the school's digital marketing, branding, communications, and public engagement strategies.
- The Officer plays a key role in promoting DAPS programs, enhancing the school's visibility, attracting prospective students, strengthening stakeholder engagement, and maintaining a strong institutional brand presence across digital and traditional communication channels.
- The role focuses on content creation, social media management, digital advertising, website management, public relations, student recruitment campaigns, and communication initiatives that support enrollment growth and institutional development.
- The Officer serves as the custodian of the DAPS brand and ensures consistent, professional, and impactful communication with students, parents, staff, partners, and the wider community.
Key Responsibilities
Digital Marketing Strategy and Implementation:
- Develop and execute digital marketing strategies that support student recruitment, enrollment growth, and brand awareness.
- Plan and implement marketing campaigns across digital platforms.
- Develop annual and termly marketing plans aligned with institutional goals.
- Monitor marketing performance and recommend improvement strategies.
- Conduct market research to identify trends, opportunities, and target audiences.
- Support initiatives that increase awareness of DAPS programs and services.
Social Media Management:
- Manage and grow DAPS social media platforms.
- Develop and implement social media content calendars.
- Create engaging and educational content for various digital platforms.
- Monitor social media engagement and respond appropriately to inquiries and comments.
- Build and maintain a positive online presence for the school.
- Track and analyze social media performance metrics.
- Promote school events, student achievements, academic programs, and success stories.
Content Development and Brand Communication:
- Create high-quality content for:
- Website updates
- Social media platforms
- Newsletters
- Email campaigns
- Blogs
- Press releases
- Promotional materials
- Student recruitment campaigns
- Event promotions
- Ensure all communications align with the DAPS brand identity and messaging.
- Develop compelling storytelling content that showcases student success and institutional achievements.
- Maintain consistency in visual and written communications.
Website and Digital Platform Management:
- Manage and update the school's website and digital communication channels.
- Ensure website content remains current, accurate, and engaging.
- Monitor website performance and user experience.
- Coordinate website improvements and digital platform enhancements.
- Support online inquiry and lead-generation systems.
- Optimize digital content for visibility and engagement.
Student Recruitment and Enrollment Marketing:
- Collaborate with the Admissions and Student Services team to support recruitment initiatives.
- Develop marketing campaigns that attract prospective students and families.
- Promote preparatory programs, examination courses, university readiness services, and enrichment programs.
- Generate and nurture prospective student leads through digital channels.
- Support open days, information sessions, webinars, and outreach events.
- Track campaign effectiveness and enrollment outcomes.
Public Relations and Media Engagement:
- Coordinate public relations activities and institutional communications.
- Develop and distribute press releases and media statements.
- Build and maintain relationships with media organizations and educational partners.
- Promote positive publicity and institutional reputation.
- Support crisis communication efforts when required.
- Document and publicize school achievements and milestones.
Photography, Videography, and Multimedia Production:
- Capture and manage photos and videos for promotional and communication purposes.
- Develop multimedia content showcasing academic programs, events, student experiences, and institutional achievements.
- Coordinate production of promotional videos, testimonials, and marketing materials.
- Maintain digital archives of media assets.
- Support live streaming and digital coverage of school events.
Internal Communication and Stakeholder Engagement:
- Support communication with students, parents, staff, alumni, and partners.
- Develop newsletters, announcements, and institutional updates.
- Promote effective information sharing across the school community.
- Support engagement initiatives that strengthen stakeholder relationships.
- Coordinate communication campaigns for school programs and activities.
Data Analytics and Reporting:
- Monitor and analyze marketing and communication performance metrics.
- Track website traffic, social media engagement, lead generation, and campaign effectiveness.
- Prepare weekly, monthly, and termly marketing reports.
- Use data insights to improve communication strategies and campaign outcomes.
- Monitor return on investment for marketing activities.
Compliance and Administrative Responsibilities:
- Ensure adherence to school branding, communication, and marketing policies.
- Maintain confidentiality of student and institutional information.
- Manage communication archives, marketing records, and media resources.
- Coordinate vendor and service provider relationships when necessary.
- Participate in staff meetings, professional development activities, and school events.
- Perform additional duties assigned by school leadership.
Qualifications and Experience
Educational Qualification:
Applicants must possess any of the following qualifications:
- Bachelor's Degree in Mass Communication, Marketing, Digital Marketing, Public Relations, Communication Studies, Journalism, Media and Communication, Advertising, English, Business Administration, or a related field from a recognized institution.
- Higher National Diploma (HND) in Mass Communication, Marketing, Public Relations, or a related discipline may be considered with relevant experience.
- Master's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field is an added advantage.
- Professional certifications in Digital Marketing, Social Media Marketing, Content Marketing, SEO, Graphic Design, Public Relations, or Brand Management are highly desirable.
Examples include:
- Google Digital Marketing Certification
- Google Analytics Certification
- Meta Social Media Marketing Certification
- HubSpot Content Marketing Certification
- Digital Marketing Institute (DMI) Certification
- Chartered Institute of Marketing (CIM) qualifications
- Relevant Adobe Creative Suite certifications.
Experience:
- Must have 2–5 years experience in digital marketing, communications, public relations, media, content development, or related roles.
- Experience managing social media accounts and digital marketing campaigns.
- Experience creating content for websites, social media, newsletters, and promotional materials.
- Experience in education marketing, student recruitment, or institutional communications is highly desirable.
- Experience with graphic design, photography, videography, and multimedia content creation is an advantage.
Required Skills and Competencies:
Digital Marketing:
- Strong knowledge of digital marketing strategies and tools.
- Experience with social media management and online advertising.
- Understanding of SEO, email marketing, content marketing, and lead generation.
- Ability to develop and execute successful marketing campaigns.
Content Creation and Communication:
- Excellent writing, editing, and storytelling skills.
- Strong content development and copywriting abilities.
- Ability to create engaging and persuasive communication materials.
- Excellent verbal and presentation skills.
Design and Multimedia:
- Proficiency in Canva, Adobe Creative Suite, or similar design tools.
- Basic photography, videography, and video editing skills.
- Ability to create visually appealing digital content.
Technology and Analytics:
- Proficiency in Microsoft Office Suite and Google Workspace.
- Experience using website content management systems.
- Ability to interpret analytics and marketing performance data.
- Familiarity with CRM and email marketing platforms.
Organization and Project Management:
- Strong organizational and planning skills.
- Ability to manage multiple projects simultaneously.
- Attention to detail and commitment to quality.
Personal Attributes:
- Creative and innovative mindset.
- Passion for education and student success.
- Strong interpersonal and relationship-building skills.
- Professionalism and integrity.
- Results-oriented and proactive approach.
- Adaptability and willingness to learn emerging marketing trends.
- Ability to work independently and collaboratively.