Marketing Manager at Kaplo Africa

Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy.

At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking an experienced, innovative, and results - oriented Marketing Manager to lead the development and execution of strategic marketing initiatives that enhance brand visibility, drive customer acquisition, and increase revenue.
• The ideal candidate will possess a strong understanding of both digital and traditional marketing, with the ability to create impactful campaigns, analyze market trends, and position the brand competitively within the hospitality industry.
• This role requires a proactive leader with exceptional communication, analytical, and project management skills who can effectively collaborate with cross-functional teams to achieve organizational goals.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the organization’s business objectives.
• Plan, execute, and optimize digital marketing campaigns across social media, search engines, email marketing, and other online platforms.
• Oversee the company’s branding initiatives to ensure consistency across all marketing channels.
• Create and manage marketing campaigns that drive customer engagement, occupancy, and revenue growth.
• Conduct market research, competitor analysis, and customer insights to identify emerging trends and business opportunities.
• Develop promotional campaigns, partnerships, and events to strengthen brand awareness and market presence.
• Manage and grow the company’s social media platforms while ensuring high-quality, engaging content is consistently published.
• Monitor campaign performance using relevant analytics tools and provide actionable recommendations for continuous improvement.
• Collaborate with the sales, operations, and customer service teams to align marketing initiatives with business goals.
• Manage relationships with advertising agencies, media partners, content creators, and other external vendors.
• Prepare and manage the annual marketing budget while ensuring cost-effective utilization of resources.
• Track key marketing performance indicators (KPIs) and prepare weekly and monthly performance reports for management.
• Identify innovative marketing opportunities that improve customer experience and generate sustainable business growth.
• Ensure all marketing activities reflect the organization’s values, brand identity, and service standards.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or a related discipline.
• 4 – 6 years’ experience in marketing, preferably within the hospitality, real estate, or service industry.
• Strong knowledge of digital marketing, content marketing, branding, social media management, and campaign execution.
• Proficiency in marketing tools such as Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and CRM software.
• Excellent written and verbal communication skills.
• Strong analytical and data interpretation abilities.
• Experience managing marketing budgets and measuring return on investment (ROI).
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Professional marketing certifications are an added advantage.

Why Join Us?

• Salary: N300,000 - N400,000 Monthly.
• This is an exciting opportunity to join a dynamic and growth-excellence, and collaboration are valued
• You will play a key role in shaping the organization’s brand, driving business growth, and making a measurable impact on overall performance.

Application Closing Date
8th July, 2026.

How to Apply
Interested and qualified candidates should send their CV to: kaploafrica@gmail.com using “Marketing Manager – Abuja" as the subject of the email.

Note: Only shortlisted candidates will be contacted.