Head of Brands and Marketing at CVM Careers

CVM Careers, a recruitment Company, is recruiting suitable candidates to fill the position below:

Job Title: Head of Brands and Marketing

Location: Gbagada, Lagos
Employment Type: Full-time

Key Responsibilities
Strategic Brand Management

• Leads the brand communications team in continually enhancing the company's brand image
• Provides strategic input and direction for the company’s brand, developing style guides, templates, and other materials
• Establishes and maintain a positive, consistent brand focus and image for the organization.
• Explores various channels to communicate and showcase the the various product brands.
• Assures brand consistency by planning and managing the design, content, and production of all marketing materials. Increasing brand awareness, and providing after-sales support through advertisements, media, point-of sale, partnerships, and relationship marketing.
• Oversees the company’s annual brands and communications budget and ensuring its use is fully maximized
• Assists in the development, periodic review and update of supporting risk and business control policies, procedures and practices
• Continuously creates an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Regularly analyses and examine the brand and product strategy and highlighting areas of weaknesses, shortcomings or conflicting messages.
• Develops marketing research report that identifies pain points, solutions, competitors, supply/demand, trends, budgets, brand message and media advertising, financial return and ROI marketing.
• Works closely with all parts of the company to ensure commercial goals of the brand are met.

Digital Reach and Engagement:

• Establishes and optimizes company’s digital assets such as social media, websites, email marketing, etc.
• Increases social media following and engagement
• Improves quality of social media content to create the right brand perception and engagement
• Develops and executes digital marketing engagement programs Public Relations and Communications
• Formulates and implements public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
• Monitors press stories relating to the company and its brand
• Acts as the brand’s spokesperson with media relations
• Responsible for creating and implementing a long-term communication strategy, and producing a yearly commercial calendar/plan
• Organizes events such as product launches, exhibitions and photo shoots as part of organization or product brand management programs
• Plans and manages the content creation and publishing process

Lead Generation:

• Devises, implements and measures marketing strategies for growing customer base
• Executes communication campaigns to attract new customers Leadership and People Management
• Coaches, mentors, and trains all team members periodically on best practices, regulation and new trends.
• Motivates team members to achieve set goals and exceed set targets
• Overseas compliance with health and safety measures
• Role models professional values and etiquette and teaches the team to do the same. Invests in growing self and team. Supports and encourages learning; pursues innovation and new idea generation.
• Responsible for team management and performance. Partially responsible for team member's performance. Ensures adherence of team to operational deliverables such as reports. Organizes team members’ goals, resources, work etc.

Job Requirements

• Higher National Diploma, HND / Bachelor's Degree, B.Sc. in any relevant discipline is required with  5 – 7 years’ experience in a similar role
• Relevant professional qualifications (Professional Certification in Marketing or communications) is an added advantage

Application Closing Date
10th July, 2026.

How to Apply
Interested and qualified candidates should send their Applications to: cvmakeover.cv@gmail.com using "Head of Brands and Marketing" as the subject of the mail.