Field Sales Executive (B2B & B2C) at Beem Farm Foods

Beem Farm Foods is Nigeria’s trusted brand for clean, tasty, and convenient meats. We are on a mission to provide families and businesses with healthy, ready-to-cook and ready-to-eat smoked proteins produced under hygienic, NAFDAC-compliant conditions. Our promise of hygiene, safety, and convenience drives everything we do. Beem Farm Foods is a premium smoked protein processing company committed to delivering high-quality smoked meats and protein products to households and businesses across Lagos. Our product range includes smoked ram, goat, beef, chicken, cowtail, snail, guinea fowl, panla, and other premium protein products, carefully processed to meet the highest standards of quality and food safety.

We are recruiting to fill the position below:

Job Title: Field Sales Executive (B2B & B2C)

Location: Surulere, Lagos
Employment Type: Full-time

Job Summary

• As we continue to expand our market presence, we are seeking a highly motivated, results-oriented Field Sales & Marketing Executive to drive customer acquisition, build strategic business partnerships, and accelerate revenue growth.
• The Field Sales & Marketing Executive will be responsible for expanding Beem Farm Foods' customer base by driving both.
• This role is ideal for someone who enjoys being in the field, meeting people, negotiating business opportunities, and consistently delivering sales results.

Key Responsibilities
Business Development:

• Identify and onboard new B2B customers across Lagos.
• Develop strategic partnerships with hotels, restaurants, cafés, lounges, bars, caterers, supermarkets, grocery stores, food vendors, and corporate organizations.
• Generate new business opportunities through cold visits, referrals, networking, and market prospecting.
• Build a robust pipeline of prospective customers and convert leads into active accounts.
• Negotiate supply agreements and maintain strong business relationships with clients.

Sales & Customer Acquisition:

• Drive retail (B2C) customer acquisition through field marketing and direct engagement.
• Promote Beem Farm Foods' product offerings to prospective customers.
• Meet and exceed assigned sales and revenue targets.
• Execute promotional activities, product sampling, and offline marketing campaigns where necessary.
• Upsell and cross-sell products to existing customers.

Account Management:

• Maintain regular engagement with existing customers to encourage repeat business.
• Resolve customer concerns professionally and ensure high levels of customer satisfaction.
• Monitor customer purchasing patterns and identify opportunities for increased sales.

Market Intelligence:

• Gather market insights on customer preferences, competitor activities, pricing trends, and emerging opportunities.
• Provide regular market feedback and recommendations to management.

Reporting:

• Submit daily, weekly, and monthly sales activity reports.
• Track leads, customer visits, conversions, and sales performance using approved reporting templates.

Key Performance Indicators (KPIs)
The successful candidate will be evaluated based on:

• Achievement of monthly sales targets.
• Number of new B2B accounts onboarded.
• Number of HoReCa partnerships established.
• Growth in B2C customer acquisition.
• Customer retention and repeat purchase rate.
• Revenue generated from assigned territories.
• Quality and consistency of sales reporting.

Requirements

• Minimum of OND / HND / Bachelor's Degree in Marketing, Business Administration, or any related discipline.
• Minimum of 2 years' proven experience in field sales, business development, or marketing.
• Experience selling food products, FMCG, hospitality supplies, or related products is highly preferred.
• Demonstrable experience working with or selling into the HoReCa (Hotels, Restaurants, and Catering) industry.
• Strong knowledge of Lagos markets and commercial areas.
• Excellent communication, negotiation, and relationship management skills.
• Ability to identify opportunities and close sales independently.
• Highly self-motivated with a strong passion for achieving targets.
• Strong presentation and interpersonal skills.
• Proficiency in Microsoft Office applications and basic reporting tools is an added advantage.

Key Competencies:

• Business Development
• Customer Acquisition
• B2B Sales
• B2C Sales
• Relationship Management
• Negotiation Skills
• Prospecting
• Closing Sales
• Market Intelligence
• Time Management
• Communication Skills
• Results Orientation.

What We Offer

• Competitive monthly salary: N150,000 - N180,000 monthly.
• Attractive commission and performance-based incentives.
• Opportunity to work with one of Nigeria's growing premium smoked protein brands.
• Career growth and professional development opportunities.
• A dynamic, collaborative, and performance-driven work environment.

Application Closing Date
5th August, 2026.

How to Apply
Interested and qualified candidates should send their CV to: timilehin.akintayo@beemfarms.ng using "Field Sales & Marketing Executive" as the subject of the mail.