Digital Marketing Lead at Coca-Cola Hellenic Bottling Company

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Digital Marketing Lead

Location: Nigeria
Employment Type: Full-time

About the Role

• The role will be a key part of the AH Marketing team and will aim to improve business outcomes (volume, revenue, market share) for the E-commerce channels, working closely with important stakeholders such as e-commerce, and Portfolio marketing.
• The Digital Marketing Lead will be responsible for driving digital engagement, content strategy, and commerce initiatives across multiple digital platforms, working closely with cross-functional teams to develop and execute campaigns that enhance brand visibility and drive online sales performance.

Your Key Responsibilities

• In collaboration with eCommerce and Marketing team, identify B2B micro-occasions to drive different consumption/purchase moments of Coca-Cola and other brands across eCommerce platforms.
• Plan and execute contents in line with brad messaging ensuring strong digital presence on customer platforms
• Monitor the online ordering channel campaign performance, and ensure acquisition and retention growth
• Co-create the B2B marketing campaigns as part of the annual brand planning process.
• Co-create relevant content in line with the brand guidelines as well as the occasions/moments we want to drive for the specific activations.
• Where available, source ready-made content and adapt it to the country/platform requirements (language, local pack update etc...), update existing A+ content with new designs and text callouts, ensuring that they are optimized for increased conversion rates
• Integrate innovation strategy and NPD pipeline into the platform plans (insights, consumer & shopper content, customer selling story)
• Channel plan (channel LOS, standard merchandising / assets menu, trade programs, customer segmentation) – accountable for the delivery of all website, email, push notification content accordingly.
• Create graphics and visual assets for Brand Stores
• Ensure on time in full delivery of B2B toolkit developed by TCCC.

Requirements

• Bachelor’s Degree in Marketing, Visual Communication, Digital Media
• 5+ years of experience including Sales, eCommerce, digital content creation and performance marketing
• Data driven and analytical
• Innovative & strategic mindset
• Experience with analytics tools, including Google Analytics
• Familiarity with A/B testing including program development and performance measurement
• Ability to work cross functionally and coordinate effectively
• Excellent attention to detail and ability to work in a fast-paced environment.
• Strong stakeholder management skills and high ability to influence senior stakeholders and peers.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online