FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.
We are recruiting to fill the position below:
Job Title: Copywriter
Location: Lagos
Job Type: Full-time
Job Summary
- We're looking for a creative, commercially minded Copywriter to join our Brand & Marketing team.
- You'll work closely with Marketing, Product, Growth, Design, CRM, and Customer Experience teams to create clear, concise, and user-friendly copy for our digital products.
- This is a hands-on role for someone who understands consumer behavior, can adapt their writing across multiple channels, and knows how to craft messaging that resonates with Nigerian audiences.
Key Responsibilities
- Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
- Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
- Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
- Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
- Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
- Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
- Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
- Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
- Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.
Requirements
- Bachelor's Degree in Communications, Marketing, English, or a related discipline.
- 3–5 years of professional copywriting experience, ideally within fintech, banking, e-commerce, or any digital first business.
- Exceptional written English with excellent editing, proofreading, and copywriting skills, and the ability to communicate complex ideas through clear, compelling messaging.
- Strong understanding of Nigerian culture, consumer behavior, and local communication styles.
- Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages, not simply translate content.
- Experience writing persuasive copy across a range of formats.
- A strong portfolio demonstrating creativity, versatility, and measurable business impact.
- Ability to simplify technical or financial concepts into content that is clear, engaging, and trustworthy.
- Experience collaborating with cross-functional teams, including Product, Design, Marketing, CRM, and Customer Support with the ability to incorporate feedback quickly and effectively.
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
Nice to Have:
- Working proficiency in additional Nigerian languages such as Igbo or Hausa.
- Experience localizing campaigns for different regions and audiences across Nigeria.
- Background in UX writing.
- Experience writing for regulated industries where accuracy and compliance are essential.
- Familiarity with SEO, CRM communications, and AI-assisted content creation tools while maintaining high editorial standards.
Benefits
- Private Health Insurance
- Paid Time Off
- Hybrid work
- Training & Development programs.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/921487/copywriter-at-fairmoney-microfinance-bank.html