Lead Generation Specialist at Ruth and Roots

Ruth and Roots is a renowned alternative health company focused on providing health remedies through herbs, nutrition and non-surgical procedures. Over the years, we have challenged the myth about herbs, enlightened the public and provided undisputable remedies to health challenges through herbs and nutrition.

We have a worldwide customer base extending into areas like Nigeria, Ghana, South Africa, Canada, USA, United Kingdom, China, the Philippines etc. We have an unwavering commitment to provide client-centred care to everyone who walks through our doors, and so are looking for staff who encompasses the attributes of a customer-focused professional.

We are recruiting to fill the position below:

Job Title: Lead Generation Specialist

Location: Ilupeju, Lagos
Employment Type: Full-time

Core Responsibilities

• Drive Client Acquisition: Develop and execute multi-channel marketing campaigns designed specifically to generate qualified leads and sales.
• Funnel Optimization: Analyze and optimize the entire customer journey from first touchpoint to final conversion to improve ROI.
• Content & Campaign Creation: Produce high-converting marketing assets, including landing pages, email sequences, ad copy, and social content.
• Market Research: Identify new target audiences, trends, and growth opportunities within our industry

Required Skills & Qualifications

• Proven Track Record: 2+ years of experience in marketing roles explicitly focused on lead generation, user acquisition, or direct sales growth.
• Digital Campaign Expertise: Hands-on experience managing paid advertising (Meta, Google, or LinkedIn Ads) or executing high-yield organic/SEO strategies.
• Copywriting Skills: Strong ability to write compelling, persuasive copy that motivates prospects to take action.
• Self-Starter Attitude: Comfortable working autonomously, taking full ownership of projects, and managing a marketing budget effectively.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV and portfolio / social media handles to: hr@ruthandroots.com using "Lead Generation Specialist" as the subject of the email.