Pishon and Brooks Advisory Services is a Professional Services firm that support our clients by managing their end-to-end HR Processes in order to enhance their productivity. At PBAS, we have the expertise to connect and manage every business process within the employee lifecycle.
We are recruiting to fill the position below:
Job Title: Head, Retail Sales
Location: Lagos
Job type: Full-time
Job Summary
- The Head, Retail & Social Media will lead and oversee the day-to-day operations of the retail store while managing the company's social media presence to drive brand visibility, customer engagement, and sales.
- This role combines hands-on retail leadership with digital content strategy, ensuring a consistent and compelling brand experience both in-store and online.
Key Responsibilities
Retail Operations:
- Coordinate promotions, product launches and in store campaign
- Monitor market trends and competitors activities
- Develop action plan to improve underperforming products
- Oversee and manage daily operations at the retail store to ensure efficiency and excellent customer experience.
- Develop and implement retail strategies to grow in-store sales, foot traffic, and customer loyalty.
- Monitor inventory levels, coordinate stock replenishment, and liaise with the distribution team to ensure product availability.
- Set and track retail sales targets; analyze performance data and implement corrective actions where needed.
- Recruit, train, supervise, and appraise retail staff to maintain a high-performing store team.
- Ensure the retail store maintains brand standards in presentation, merchandising, and customer service.
Social Media & Digital Engagement:
- Develop and execute a social media content calendar across platforms including Instagram, Facebook, X (Twitter), and LinkedIn, Tik-tok and whatsapp channel.
- Create and curate engaging content — posts, reels, stories, and promotions — that reflects the organistion’s brand voice.
- Grow the company's social media following and increase engagement through targeted campaigns and community management.
- Monitor social media trends, competitor activity, and audience insights to inform content strategy.
- Coordinate with the marketing team to align online campaigns with in-store promotions and product launches.
- Respond to customer inquiries and feedback on social media platforms in a timely and professional manner.
Reporting & Collaboration:
- Prepare regular reports on retail sales performance, social media metrics, and campaign outcomes for the Head of Marketing.
- Collaborate with the procurement and sales teams to support market expansion initiatives.
- Identify opportunities to improve the retail customer journey and digital touch points.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3–5 years' experience in retail management, with exposure to social media marketing.
- Demonstrated ability to manage retail teams and drive sales performance.
- Hands-on experience managing brand social media accounts with measurable results.
- Experience in publishing, books, education, or consumer goods retail is an added advantage.
Required Skills & Competencies:
- Strong retail operations and people management skills.
- Proficiency in social media platforms, content creation tools, and basic analytics (Meta Insights, Google Analytics, etc.).
- Excellent communication, storytelling, and brand representation skills.
- Commercial awareness with the ability to translate marketing activity into measurable sales results.
- Highly organized, creative, and capable of managing multiple priorities simultaneously.
- Proficiency in Microsoft Office Suite; familiarity with Canva or basic design tools is an advantage.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/923214/head-retail-sales-at-pishon-and-brooks-advisory-se.html