Product Marketing Specialist at Structured Resource Business Limited

Structured Resource Business Limited is a product of its founders desire to efficiently provide business solutions and market access to American, European and Asian organisations, who are looking to enter into the Nigerian and West African market place with products and services. We provide both practical and profitable business solutions to a broad range of Nigerian businesses and pride ourselves on placing clients first and providing value for money. Structured Resource was founded in 2004 to address the need for a reliable, customer oriented partner organisation in Nigeria and across the West African region. The founders and partners are former Business Managers, Telecom Build Engineers, Bankers, Scientists, Software Engineers and Systems Architects based in Nigeria, America, Sweden and the United Kingdom. We boast a strong network of contacts throughout industry in both national and international arenas, with strong links with product manufacturers, distributors, suppliers, and sales specialists.

We are recruiting to fill the position below:

Job Title: Product Marketing Specialist

Location: Lagos
Employment Type: Full-time
Department: Business Development
Reports To: Director

Job Summary

• The Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.
• The role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into compelling customer value propositions and delivering impactful marketing campaigns.

Key Responsibilities
Product Marketing Strategy:

• Develop and execute product marketing plans aligned with business objectives.
• Define product positioning, messaging, and unique value propositions.
• Conduct market research to understand customer needs, industry trends, and competitors.
• Identify target customer segments and buyer personas.

Go-to-Market (GTM):

• Lead product launch and re-launch initiatives.
• Coordinate cross-functional teams to ensure successful product launches.
• Develop GTM strategies for new features, services, and product updates.
• Create launch timelines and monitor execution.

Content Development:

• Produce compelling marketing materials including:
  • Product brochures
  • Product one-pagers
  • Sales decks
  • Website copy
  • Landing pages
  • Email campaigns
  • Product videos
  • Case studies
  • White papers.

Digital Marketing:

• Execute digital campaigns across:
  • Google Ads
  • LinkedIn
  • Facebook
  • Instagram
  • X (Twitter)
  • Email Marketing
• Collaborate with the digital marketing team to optimize campaign performance.
• Monitor campaign KPIs and ROI.

Sales Enablement:

• Develop sales enablement materials.
• Train sales teams on product positioning and competitive advantages.
• Support proposal development and client presentations.
• Create FAQs and objection-handling guides.

Customer Insights:

• Collect customer feedback through surveys and interviews.
• Analyze customer behavior and product adoption.
• Recommend improvements based on market insights.

Performance Analysis:

• Track marketing campaign performance.
• Measure product adoption and customer engagement.
• Prepare monthly marketing performance reports.
• Recommend optimization strategies based on analytics.

Key Performance Indicators (KPIs)

• Product adoption rate
• Customer acquisition growth
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Product launch success rate
• Campaign ROI
• Website traffic
• Landing page conversion rate
• Email open and click-through rates
• Customer engagement
• Product revenue growth
• Lead-to-customer conversion rate
• Customer retention rate
• Cost per Acquisition (CPA)
• Return on Marketing Investment (ROMI).

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Professional certifications in Digital Marketing or Product Marketing are an added advantage.
• 3–5 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.
• Experience marketing technology, SaaS, fintech, or digital products is preferred.
• Proven experience managing successful product launches.

Technical Skills:

• Product Marketing
• Go-to-Market Strategy
• Product Positioning
• Competitive Analysis
• Market Research
• Digital Marketing
• SEO & SEM
• Email Marketing
• Google Analytics (GA4)
• CRM platforms (HubSpot, Salesforce, Zoho, etc.)
• Marketing Automation Tools
• Microsoft Office Suite
• Canva
• Figma (preferred)
• Power BI or Tableau (advantage)
• Basic HTML/CMS knowledge (advantage).

Success Measures
The Product Marketing Specialist will be considered successful by:

• Increasing product awareness and market penetration.
• Driving qualified leads and customer acquisition.
• Delivering successful product launches on schedule.
• Improving product adoption and customer engagement.
• Supporting revenue growth through effective marketing initiatives.
• Equipping the sales team with high-quality sales enablement materials.
• Producing measurable improvements in campaign performance and marketing ROI.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.