Lorache Consulting, is currently seeking to employ suitably qualified candidate to fill the position below:
Job Title: Brand Manager (Personal Care)
Location: Lagos
Job Description
- Analyse how our brand is positioned in the market and crystallise targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Ability to think creatively and innovatively
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Requirements
- Proven working experience as brand manager (PERSONAL CARE)
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Minimum of 7years on similar role and good knowledge of the industry
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
- BS/MS Degree in Marketing or a related field.
Application Closing Date
20th June, 2016.
How to Apply
Interested and qualified candidates should send their Application and CV's to:
[email protected]