Arab Space Nigeria Limited (operating commercially as Arab Space Realty) is a luxury real estate development, investment, and brokerage firm based in Lagos, Nigeria. Founded and led by CEO Daniel Oshinobino, the company specializes in sourcing, auditing, and developing high-end properties. They focus on prime residential and commercial locations with a long-term goal of making premium living spaces and structured property investments accessible across Africa.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Ikota, Lagos
Employment Type Full-Time
Department: Marketing & Brand Communication
Reports to: Managing Director
Supervises: Content Creator & Social Media Manager, Videographer, Marketing and Graphic Design Interns (where applicable)
Position Summary
- The Marketing Manager leads Arab Space's marketing function - building the strategies that grow the brand, generate real leads, and move the needle on revenue, not just impressions.
- You'll plan and run marketing across digital and offline channels while keeping the Arab Space brand consistent everywhere a client encounters it. That means leading the Marketing Team, shaping content and brand strategy, managing campaigns, and working closely with Sales so marketing and revenue are pulling in the same direction, not sitting in separate lanes.
- This role also thinks beyond the calendar - spotting market opportunities, building partnerships, and steadily strengthening how Arab Space is seen in Lagos's luxury real estate market.
- Arab Space operates in a sales-driven environment, and marketing is very much part of that story. You're expected to help the business succeed - through excellent client and stakeholder experiences, spotting opportunities where they arise, and protecting the brand's reputation across every channel.
Key Responsibilities
Marketing Strategy & Growth:
- Build the annual and quarterly marketing strategy, tied to real business objectives.
- Create initiatives that build brand awareness, generate qualified leads, and actually contribute to revenue.
- Track industry trends, consumer behaviour, and competitor activity, and let that inform what we do next.
- Support property launches and sales campaigns with marketing plans that are ready before they're needed.
Brand Strategy & Management:
- Own Arab Space's brand strategy and protect it across every channel.
- Keep messaging, tone, and visual identity consistent - per the Marketing Policy's Brand Guidelines.
- Review and approve marketing materials before they go out.
- Make sure every piece of communication reflects Arab Space's premium positioning.
Campaign Planning & Lead Generation:
- Plan and run integrated campaigns across digital and traditional channels, following the Campaign Planning Cycle in the Marketing Policy.
- Set clear objectives, budgets, timelines, and success measures for every campaign.
- Work closely with the Sales Manager so campaigns are actually generating leads Sales wants, not just traffic.
- Review campaign results and write up what worked, what didn't, and why.
Digital & Offline Marketing:
- Oversee social media, paid advertising, SEO, email marketing, the website, and Google Business Profile.
- Plan offline initiatives - exhibitions, networking events, outdoor advertising, roadshows, sponsorships - that build visibility beyond digital.
- Keep both sides current and aligned with what's actually working in the market, not just what worked last year.
Content & Creative Direction:
- Set the overall content strategy and approve the monthly content calendar.
- Give creative direction for campaigns, working closely with the Content Creator & Social Media Manager and theVideographer.
- Make sure content is doing real work - generating leads, educating clients, building the brand - not just filling a schedule.
Team Leadership & Development:
- Lead and develop the Marketing Team, with clear goals and honest, regular coaching.
- Run performance reviews in line with the Performance Management Policy.
- Spot training needs early and connect people to the right development opportunities.
Budget, Vendors & Reporting:
- Manage the marketing budget and keep spend accountable to actual return.
- Manage vendor relationships - agencies, photographers, printers, influencers - and hold them to Arab Space's brand standard.
- Deliver weekly and monthly marketing reports to the Managing Director, with real recommendations, not just numbers.
Cross-Department Collaboration & Learning:
- Work with Sales so marketing priorities and sales priorities are the same priorities.
- Coordinate property launches so they feel like one coherent effort, not separate departments doing separate things.
- Mentor the Marketing Team and keep an eye on emerging tools, trends, and AI-assisted marketing, per the Learning, Training & Development Policy.
Company-Wide Responsibilities:
Beyond the specifics of the role, everyone at Arab Space is expected to:
- Represent Arab Space professionally at all times.
- Uphold the company's values and standards.
- Protect confidential company and client information.
- Follow company policies, and take part in reviews and required training.
- Share knowledge and support collaboration across departments, not just within Marketing.
- Arab Space operates in a sales-driven environment, and every role - including this one - is expected to support the company's commercial success: through excellent client experiences, spotting opportunities where they arise, and protecting the brand's reputation.
Key Relationships
Internal:
- Managing Director
- Sales Manager and Sales Consultants
- Content Creator & Social Media Manager
- Videographer
- HR & Business Development Manager
External
- Marketing vendors and agencies
- Photographers and creative partners
- Media houses and influencers
- Event organisers
Key Performance Indicators (KPIs)
Performance in this role is measured against indicators including, but not limited to:
Marketing Performance:
- Marketing-qualified leads (MQLs)
- Qualified lead conversion rate
- Marketing's contribution to revenue
- Cost per lead
- Return on marketing investment
Brand Performance:
- Brand visibility
- Brand awareness growth
- Brand consistency
- Public engagement
Digital Marketing:
- Website traffic
- Organic reach
- Paid campaign performance
- Social media growth
- Engagement rate
Campaign Management:
- Campaign delivery timeliness
- Campaign ROI
- Lead quality
- Objectives achieved
Leadership:
- Team performance
- Employee development
- Departmental goal achievement
- Staff retention
Requirements
Qualifications:
- A Bachelor's Degree in Marketing, Mass Communication, Business Administration, Communications, Digital Marketing, or a related field.
- Certifications in Digital Marketing, Brand Management, or Project Management are an advantage.
Experience:
Applicants should have:
- 3–5 years' experience managing marketing for a commercial real estate company or luxury property developments in Lagos.
- Experience leading a marketing team.
- Strong track record in brand management, campaign planning, and lead generation.
- Comfortable managing both digital and offline campaigns.
- A strong understanding of the Lagos luxury real estate market.
- Must currently reside on Lagos Island.
Core Competencies
These apply to every role at Arab Space, not just this one - they're what we look for and coach toward regardless of department:
- Customer Focus
- Accountability
- Integrity
- Teamwork
- Communication
- Problem Solving
- Innovation
- Adaptability
- Continuous Learning
- Results Orientation
Required Skills & Competencies:
Marketing & Brand Management:
- Marketing strategy
- Brand development
- Campaign planning
- Lead generation
- Market research
Leadership:
- Team management
- Coaching and mentoring
- Decision-making
- Performance management
Communication:
- Strong written communication
- Presentation skills
- Negotiation
- Stakeholder management
Digital Marketing:
- Social media strategy
- Paid advertising
- SEO fundamentals
- Email marketing
- Marketing analytics
Business Competencies:
- Commercial awareness
- Budget management
- Strategic thinking
- Data-driven decision making
Tools & Systems:
- Microsoft Office Suite
- Google Workspace
- Meta Business Suite
- Google Analytics
- Google Ads
- LinkedIn Campaign Manager (preferred)
- Canva
- Adobe Creative Suite (preferred)
- CapCut
- Project Management Tools
- CRM tools
Working Conditions:
- Mostly office-based, with regular meetings or travels for property launches, marketing events, and campaign activity.
- Occasional evening or weekend work during launches, events, or business need.
- Expected to represent Arab Space professionally at every public engagement.
Career Progression:
A Marketing Manager who delivers can grow into leadership roles such as:
- Head of Marketing & Brand
- Head of Business Growth
- General Manager
- Chief Marketing Officer (as the company scales)
Success in This Role:
- Success here shows up as a brand people actually recognise, a marketing team that's genuinely good at its job, and campaigns that generate leads Sales is happy to receive. It's strategic thinking backed by real numbers - not marketing for its own sake.