Marketing Officer at Edo Heritage Hotel

Edo Heritage Hotel Benin City, is a four star hotel with large upscale establishments, fully staffed and complete with tons of extras. Edo Heritage Hotel, one of the leading hotels in Benin City offers you services that will last in your memories, as we are fully aware that after a long journey and stressful day at work, you need to wind down in serenity for peace of mind. Edo heritage hotel stands for recreation, relaxation, comfort, luxury and excellence with modern facilities.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Benin City, Edo
Employment Type: Full-time

Job Summary

• The Marketing Officer is responsible for increasing the visibility, occupancy, and revenue of Edo Heritage Hotel by developing and executing strategic marketing initiatives.
• The role involves promoting the hotel's accommodation, restaurant, bush bar, event facilities, and other services through digital marketing, corporate sales, partnerships, and community engagement.

Key Responsibilities
Marketing & Brand Management:

• Develop and implement monthly and annual marketing plans.
• Promote all hotel services, including rooms, restaurant, bush bar, event halls, and special packages.
• Ensure all marketing materials reflect the Edo Heritage Hotel brand.
• Coordinate seasonal promotions, festive campaigns, and special events.

Digital Marketing:

• Manage the hotel's social media platforms (Instagram, Facebook, TikTok, LinkedIn, and X).
• Create engaging content including photos, videos, reels, and promotional campaigns.
• Update the hotel website with current offers, events, menus, and room information.
• Monitor online reviews and respond professionally to guest feedback.

Sales & Business Development:

• Identify and secure new corporate clients, travel agencies, government agencies, NGOs, schools, and event planners.
• Build and maintain relationships with existing clients.
• Develop strategies to increase conference bookings, accommodation sales, restaurant patronage, and outdoor catering opportunities.
• Conduct regular sales visits to prospective clients.

Market Research:

• Monitor competitors' pricing, promotions, and services.
• Research customer trends and identify new market opportunities.
• Recommend pricing and promotional strategies based on market intelligence.

Advertising & Promotion:

• Work with designers, photographers, and media agencies to produce marketing materials.
• Organize hotel promotional events and community engagement activities.

Performance Reporting:

• Prepare weekly and monthly marketing reports.
• Track campaign performance using key metrics such as occupancy, bookings, revenue generated, website traffic, social media engagement, and return on marketing investment.
• Recommend improvements based on campaign performance.

Customer Relationship Management:

• Maintain a database of corporate clients and repeat guests.
• Coordinate email marketing campaigns and promotional newsletters.
• Work closely with Front Office, Food & Beverage, and Events teams to ensure guest satisfaction.

Key Performance Indicators (KPIs)

• Increase room occupancy.
• Increase food and beverage sales.
• Growth in corporate accounts.
• Growth in event and conference bookings.
• Social media engagement and follower growth.
• Website traffic and online inquiries.
• Marketing campaign return on investment (ROI).
• Guest review ratings and online reputation.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or HND
• Minimum of 2 years marketing experience, preferably in hospitality.
• Professional certifications in Digital Marketing are an added advantage.

Skills & Competencies:

• Excellent communication and interpersonal skills.
• Strong digital marketing and social media management skills.
• Graphic design and content creation experience (Canva, Adobe Creative Suite, or similar) is an advantage.
• Photography and videography skills are desirable.
• Knowledge of SEO, Google Business Profile, and email marketing.
• Strong negotiation and sales skills.
• Excellent presentation and networking abilities.
• Analytical and reporting skills.
• Ability to work under pressure and meet deadlines.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their CV to: hr@edoheritagehotel.com using the Job Title as the subject of the mail. 
Or
Submit Application by hand at:
Edo Heritage Hotel,
4. Osadolor Omoregie Street by Okundia Junction,
off 2nd Ugbor Road, GRA,
Benin City, Edo State.