Area Marketing Manager(BTL) at Lucky Fibres Limited - 13 Openings

Lucky Fibres Limited started out making Nobel Carpets and rugs but pivoted into premium hair extensions by introducing Lush Hair in 2017. Since then, Lush Hair has become Increasingly Popular with consumers for its high quality and trendy styles.

We are recruiting to fill the position below:

Job Title: Area Marketing Manager(BTL)

Location: Port Harcourt, Bayelsa, Ibadan, Ilorin, Owerri, Benin, Asaba, and Uyo - Abuja (FCT), Enugu, Anambra, Delta, and Ebonyi 
Employment Type: Full-time

Job Description

• The Area Marketing Manager will be responsible for planning, executing, and monitoring all Below-the-Line (BTL) marketing activities within the assigned territory to drive brand visibility, product penetration, and sales support.
• The role requires strong field execution, coordination with sales teams, and deep market understanding.

Key Responsibilities

BTL Strategy & Execution:

• Plan and execute BTL activities including market activations, roadshows, salon activations, consumer promotions, product demos, and sampling.
• Ensure effective in-market brand visibility through POSM deployment and activation compliance.
• Adapt national BTL campaigns to fit local market realities and branch objectives.

Market Activation & Field Management:

• Identify high-potential markets, salons, wholesalers, and retail clusters for activations.
• Supervise and coordinate brand promoters, merchandisers, and activation teams.
• Ensure activations are executed on time, within budget, and to brand standards.

Sales Support & Collaboration:

• Work closely with the Sales team to support volume growth through BTL initiatives.
• Align activations with sales routes, promotions, and target outlets.
• Generate demand and pull through effective consumer engagement.

POSM & Brand Visibility:

• Manage distribution, placement, and maintenance of POS materials (banners, posters, wobblers, shelf strips, stands, etc.).
• Conduct regular visibility audits to ensure compliance and optimal brand presence.
• Track POS usage and prevent misuse or wastage.

Budget & Reporting:

• Manage assigned BTL budget and ensure cost-effective execution.
• Prepare post-activation reports including photos, reach, impact, challenges, and learnings.
• Provide regular market intelligence and competitor activity reports.

Stakeholder & Relationship Management:

• Build strong relationships with distributors, key retailers, salon owners, and local partners.
• Coordinate with vendors and third-party agencies for activations.
• Represent the brand professionally in all market engagements.

Key Performance Indicators (KPIs)

• Number and quality of BTL activations executed
• Brand visibility score and POSM compliance rate
• Sales uplift from activation zones
• Budget utilization efficiency
• Quality and timeliness of reports
• Market coverage and execution consistency

Qualifications 

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in BTL / field marketing within the FMCG or beauty industry.
• Proven experience executing market activations and trade marketing activities.
• Strong understanding of distributor-led FMCG environments.

Skills & Competencies

• Strong field execution and coordination skills
• Excellent communication and relationship management
• Analytical mindset with attention to detail
• Ability to work independently with minimal supervision
• Willingness to travel extensively within assigned territory
• Good reporting and documentation skills

Personal Attributes:

• Energetic and street-smart
• Result-driven and proactive
• Strong ownership mentality
• Comfortable working in fast-paced, field-intensive environments

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online