Breet is building the future of crypto in Africa. We make it easy for people and businesses to buy, sell, swap, and spend crypto without the usual complexity. Our mission is to create seamless financial experiences through innovative technology, backed by a team that's passionate about solving real problems.
We're a fast-moving team that values ownership, collaboration, and continuous improvement. If you're excited about building products people love and making an impact in the fintech space, you'll feel right at home here.
About the role
- Somewhere out there is a business that needs to move crypto to fiat, fast and cleanly, without the usual chaos. They just don't know Breet exists yet.
- That's the problem you’ll carry on your head
- Not with a generic drip campaign. Not with a LinkedIn post that gets seven likes. But with the kind of sharp, well-aimed marketing that makes a busy CTO stop scrolling and think "wait, who are these people?"
- You've done B2B marketing before and you actually enjoyed it. You like the puzzle of figuring out who the right person is, what they care about, and exactly what to say to make them lean forward. You've built pipelines, written messaging that converted, and have enough customer psychology knowledge to know that what people say and what they mean are two very different things.
- You don't wait for a brief. You are the brief.
What you'll own
If a business signs up to build on Breet, your fingerprints are on that decision.
- Write messaging that an actual human being can understand without a glossary
- Turn "here's what our API does" into "here's why your business cannot afford to ignore this"
- Build and own the inbound funnel from first touchpoint all the way to a business that's actively using the product
- Work with Product and Tech to launch new features in a way that makes noise for the right reasons
- Understand customers psychology, find out what they actually think, and bring those insights back to reshape everything
- Build the kind of sales collateral that the BD team reaches for without being asked
- Report weekly on what moved, what flopped, and what you're doing about it
- Shape and sharpen how we take new B2B products and features to market, from "we're launching this" to "the market actually cares"
You, probably
- You've done B2B marketing before and you have numbers to show for it, not just vibes
- You understand that a developer, a CFO, and a procurement manager all speak different languages and you're fluent in all three
- Your cold emails get replies. We know, we know, everyone says that. Yours actually do.
- Missing a lead target bothers you more than it bothers your manager
- You've passed leads to a BD team before and you know the difference between a warm handover and just forwarding a contact
- You don't need a playbook because you write the playbook
- Fintech, crypto or API products feel familiar, or you're the kind of person who goes down a rabbit hole and comes back an expert
What we're looking for
You're probably a great fit if you:
- Have marketed actual B2B products. Not just B2C with a suit on. This one is non-negotiable.
- Can walk us through something you took to market and tell us exactly what happened, good and bad
- Have worked somewhere early-stage where figuring things out was basically the job description
- Built GTM strategies, systems or marketing functions without a template to copy from
- Think in customers, positioning and revenue, not just campaigns and content calendars
- Know how inbound and conversion funnels work in the real world, not just in a HubSpot webinar
Bonus points if:
- You've worked in fintech, crypto or SaaS
- You understand crypto well enough that we won't need to explain what a wallet is
- You've been part of a small team where everyone rolled their sleeves up and got on with it.