Marketing Operations Lead at Signal Alliance Technology Holding

Signal Alliance Technology Holding is one of the leading Technology Integrators for corporate organizations in Nigeria. For over two decades, we have been helping organizations to thrive by empowering them with technology solutions that add optimal value to their operations.

We are recruiting to fill the position below:

Job Title: Marketing Operations Lead 

Location: Lagos
Employment Type: Full-time

About the Job

• The Marketing Operations Lead is responsible for designing, managing, and optimizing the marketing engine to drive measurable pipeline and revenue growth.
• This role sits within the Marketing & Digital Sales function of SATH Technology Consulting - a subsidiary company of SATH.
• It is the intersection of strategy, data, technology, and execution - ensuring that all marketing activities are aligned to business outcomes.
• The role owns marketing performance visibility, campaign orchestration, CRM integrity, and funnel optimization - enabling the business to scale predictably.

Main Responsibilities
Execution of Marketing Strategy& Plans:

• Translating business goals into data-driven marketing plans and KPIs.
• Drive quarterly and annual marketing planning cycles.
• Align campaigns with priority sectors (e.g., BFSI, enterprise accounts) and OEM focus areas.

Funnel Management & Performance Tracking:

• Own end-to-end funnel visibility (MQL → SQL → Pipeline→ Revenue).
• Define and track key metrics: MQL to SQL conversion rates, Cost per lead / cost per opportunity, Pipeline contribution from marketing, Build dashboards and reports for leadership (weekly,monthly, quarterly).

CRM & Marketing Technology Management:

• Own and optimize CRM systems (e.g.,Dynamics 365, HubSpot,Salesforce).
• Ensure data integrity, segmentation, and proper lead life cycle management.
• Manage marketing automation tools (email, nurturing, scoring models).
• Implement and maintain lead scoring frameworks.

Campaign Operations & Execution Support:

• Partner with Demand Generation and Partner Marketing teams to:
  • Set up and track campaigns.
  • Ensure proper attribution and tagging.
  • Monitor performance in real time.

Data & Insights:

• Analyze campaign performance and generate actionable insights.
• dentify bottlenecks in the funneland recommend optimization strategies.
• Drive A / B testing, conversion optimization, and ROI analysis.

Budget Tracking& ROI Management:

• Track marketing spend against budget(including co-op / MDF funds).
• Ensure efficient allocation of resources based on performance.
• Provide clear ROI reporting for all major marketing initiatives.

Sales & Marketing Alignment:

• Work closely with Sales and Business Development teams to define MQL / SQL criteria, improve lead handoff processes.
• Ensure feedback loops for lead quality.
• Support pipeline reviews and forecasting processes.

Job Requirements

• A good First Degree in any related discipline.
• 5-8+ years in Marketing Operations, or similar roles.
• Experience in B2B, consulting, or technology environments.
• Proven track record of driving pipeline visibility and marketing ROI.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their updated CV to: careers@sathng.com using the Job Title as the subject of the mail.