Assistant Manager, Trade Development at Golden Penny Foods - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Trade Development

Location: Apapa, Lagos

Purpose

• To manage and develop trade channels by driving sales performance, strengthening distributor relationships, and executing trade development strategies that maximize market penetration, revenue growth, and sales effectiveness across assigned territories. 

The Job

• Managing and overseeing Key Distributors (KDs) to drive business growth and operational excellence. 
• Achieving sales volume and revenue targets through effective market expansion strategies. 
• Enforcing Standard Operating Procedures (SOPs) for route planning and ensuring optimal use of sales automation tools. 
• Expanding territory coverage by developing and optimizing sub-distributor networks. 
• Developing and executing Joint Business Plans (JBPs) with Key Distributors to monitor and improve performance. 
• Monitoring distributor and market performance through periodic business reviews and implementing corrective actions where necessary. 
• Analyzing market trends, competitor activities, and customer insights to recommend strategic initiatives. 
• Building and maintaining strong relationships with distributors, sub-dealers, and direct buying bakers to drive trade execution excellence. 
• Driving effective redistribution strategies to improve product availability and market penetration across assigned territories 

​Qualification​s

• HND/B.Sc. in Business Administration, Marketing, Sales, or any related discipline. 

Experience:

• Minimum of three (3) years' relevant sales experience within the FMCG industry, preferably in redistribution sales. 

The Person Must:

• Have strong communication and interpersonal skills. 
• Possess strong leadership, negotiation, and stakeholder management skills. 
• Demonstrate excellent analytical and problem-solving abilities. 
• Be proficient in leveraging data and sales insights to improve trade execution and business performance. 

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online