We are recruiting to fill the position below:
Job Title: Head, Value Added Services
Location: Lagos
Employment Type: Full-time
Job Summary
- The Head of Value Added Services (VAS) will lead the strategy, development, and execution of all VAS offerings within the fintech ecosystem.
- This includes driving innovation in digital content, airtime/data recharge, bills payment, ticketing, gaming, rewards programs, and other customer centric services that enhance core financial offerings.
- This role requires a commercially minded leader with a strong background in digital products, partnerships, and customer experience within the financial services or telecoms industry.
- The successful candidate will be responsible for revenue growth, operational efficiency, and customer engagement across all VAS products.
Responsibilities
Strategic Leadership:
- Define and execute the VAS department’s strategic roadmap in alignment with corporate objectives.
- Identify and evaluate new business opportunities, trends, and technologies within the VAS ecosystem.
- Establish KPIs and success metrics to drive performance and ROI.
Product Development & Management:
- Lead the development and lifecycle management of VAS products including airtime, data, bill payments, utility services, ticketing, insurance micro-services, etc.
- Collaborate with the product, engineering, compliance, and customer experience teams to ensure robust and scalable solutions.
- Continuously optimize user journeys and product performance based on data insights.
Partnerships & Vendor Management:
- Source, negotiate, and manage partnerships with telcos, content providers, service aggregators, and other VAS providers.
- Maintain strong relationships with external vendors to ensure service quality and compliance.
- Ensure SLAs and commercial terms are consistently met
Revenue & Business Growth:
- Drive revenue generation and profitability through effective pricing, bundling, cross-selling, and promotional strategies.
- Monitor market dynamics and adjust go-to-market strategies to stay competitive.
- Prepare regular reports and business reviews for executive leadership.
Team Leadership & Development:
- Manage and mentor a team of VAS professionals including business analysts, product specialists, and support personnel.
- Foster a culture of innovation, accountability, and excellence.
- Provide guidance on performance, skills development, and succession planning
Compliance & Risk Management:
- Ensure all VAS offerings comply with regulatory guidelines, internal policies, and risk management standards.
- Collaborate with legal, compliance, and finance teams to ensure proper documentation and audit readiness.
Staff Attraction, Motivation and Retention:
- Fill vacant roles within the department in a timely manner and provide opportunities for growth and development.
- Provide training, mentorship, and upskilling programs.
- Recognize and reward individual and team achievements and contribution.
- Encourage open communication and feedback.
- Give employees autonomy and ownership of their work to motivate them.
- Foster a positive work culture that encourages collaboration, innovation, and creativity.
- Regularly engage direct reports to understand their needs and concerns.
- Foster a diverse and inclusive work environment that values different perspectives and backgrounds
Key performance Indicators
- As agreed from time to time based on business exigencies.
Requirements
- Bachelor's Degree in Business, Computer Science, Marketing, or a related field (Master’s degree or MBA is an advantage).
- Minimum 10 years of progressive experience in VAS, digital product management, or telecoms/fintech services. Post NYSC experience.
- Proven track record of leading VAS initiatives, digital transformation, or customer-focused innovations.
- Strong knowledge of telco integrations, API platforms, digital payment ecosystems, and vendor negotiations.
- Excellent strategic thinking, project management, and stakeholder engagement skills.
- Demonstrated leadership and team-building experience.
Preferred Attributes:
- Entrepreneurial mindset and result-oriented approach.
- Deep understanding of Nigerian digital services and consumer behavior.
- Strong commercial acumen with the ability to turn insights into revenue-generating actions.
- Passion for technology, innovation, and user experience.
- Strong interpersonal skills.
- Excellent written/oral communication skills.
- Strong analytical skills.
- Organizational skills.
- Confident negotiator and ability to close the right type of business deals at the highest level.