Group Marketing Lead at New Label Ray Media Communications (NLRMC)

New Label Ray Media Communications (NLRMC) is a fast-growing multi-brand African media and creative infrastructure group producing and distributing premium African content across global platforms. With subsidiaries including The House Studio (NLPS), The House Chronicles (THC), JSity, Gospel Line Network (GLN) and New Label TV.

(THC), JSity, Gospel Line Network (GLN), and New Label TV, the organization is expanding and urgently seeks experienced and results-driven professionals to fill the position below:

Job Title: Group Marketing Lead

Location: Lekki, Lagos
Employment Type: Full-time

Role Summary
You will lead marketing for three products in the New Label Group:

• The House Chronicles (THC) shows (and JSity launches when needed); so each episode/season drops like a real campaign that grows the audience.
• The House Studio (NLPS); so the studio stays visible, trusted, and consistently booked (bookings, memberships, Creator Clinic, events).
• New Label TV; so people sign up, keep watching, and the platform grows (launch, adoption, retention).
• Your job is to build a holistic competitive marketing system that turns our content and products into results: views, subscribers, bookings, sign-ups, retention, and revenue.

Roles / Responsibilities
Own strategy + positioning:

• Set clear positioning and messaging for THC, NLPS, and New Label TV
• Build quarterly marketing plans tied to targets (growth, bookings, sign-ups, retention)
• Create simple standards/playbooks for campaigns, packaging, and brand consistency2. Market THC shows (launch + distribution)
• Run marketing for show drops: teasers, trailers, key art, episode rollouts
• Build the release calendar and the clip/distribution plan
• Work with creative/production to package for discoverability (titles, thumbnails, descriptions)
• Drive community engagement around drops (prompts, lives, collaborations)

Market the studio (bookings + programs + events):

• Drive demand: inquiries → bookings → repeat customers
• Run campaigns for studio rooms/services, memberships, Creator Clinic, and studio events
• Build proof assets (studio walkthroughs, testimonials, case studies, “Made Here” stories)
• Activate partnerships that bring bookings (agencies, brands, creators)

Market New Label TV (launch + growth + retention):

• Lead go-to-market campaigns (pre-launch → launch → growth)
• Drive sign-ups and retention with content previews, exclusives, and partnerships
• Support lifecycle messaging (email/WhatsApp/notifications where applicable)
• Work with the platform lead on funnels, onboarding, and growth experiments

Track performance and improve monthly:

• Own simple dashboards and weekly reviews across the three lanes
• Use data to adjust campaigns, content packaging, and distribution
• Keep marketing operations tight: calendars, briefs, trackers, reporting rhythm

What Success Looks Like:

• THC show launches feel coordinated and grow steadily (views, retention, subscribers)
• The House Studio stays top-of-mind and bookings/utilization increase monthly
• Creator Clinic programs fill consistently and boost visibility/demand
• New Label TV hits adoption targets and improves retention after launch
• Clear reporting cadence and visible ROI from marketing activity

Qualifications / Competencies

• Minimum of a Bachelors Degree in Marketing or Business-related disciplines.
• 5+ years in marketing/growth/media marketing
• Strong digital distribution knowledge (IG/TikTok/YouTube/podcasts)
• Can run campaigns end-to-end (plan → execute → report)
• Commercial mindset (funnels, conversion, retention, partnerships)
• Very organized and comfortable working fast with multiple stakeholdersLeadership and management skills to effectively lead and motivate a diverse team.

Compensation & Benefits

• Monthly Gross Salary: NGN750,000 – NGN850,000 (commensurate with experience and qualifications)
• Performance-Based Bonuses linked to operational and business performance
• Professional Development Opportunities
• Executive Leadership Training
• Career Advancement Opportunities
• Collaborative, innovative and high-performance work environment.

Application Closing Date
5th August, 2026.

Method of Application
Interested and qualified candidates should send their updated Resumes / CVs to: hr@newlabelproduction.com using the Job title as the subject of the mail.

Note

• Applicants MUST be residents in Lekki – Lagos Nigeria, Environs or be willing to relocate if successful.
• “We are an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
• We don’t discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws”.