Netzence Sustainability Limited is a sustainability technology and management company dedicated to combating climate change by making carbon emissions reduction accessible, actionable, and rewarding. We are committed to realizing the 2030 emission reduction target, the 2050 and 2060 Net Zero targets, and the United Nations’ Sustainable Development Goals (SDGs).
Founded on the principles of innovation, collaboration, and firm commitment to the planet, we are driven by a singular, transformative vision -to spearhead a sustainable transformation and contribute significantly to achieving critical global sustainability milestones.
We are recruiting to fill the position below:
Job Title: Marketing and Public Relations Manager
Location: Nigeria
Role Summary
- The Marketing & Public Relations Manager is responsible for leading the organisation’s brand positioning, growth marketing, public relations, and stakeholder communications in a highly regulated FinTech environment.
- The role combines customer acquisition and brand growth with reputation management, regulatory communications, and media engagement, ensuring that all marketing, media, and public-facing communications are accurate, compliant, transparent, and trust-enhancing.
- The role is critical to positioning the organisation as a credible, compliant, and innovative financial institution while driving user adoption, market visibility, and long-term brand equity—without breaching CBN, SEC, FCA, PCI-DSS, or consumer protection rules.
- FinTech experience is mandatory.
Key Responsibilities
Brand, Trust & Market Positioning:
- Position the organisation as a trusted, compliant, and credible FinTech brand.
- Own and protect the corporate brand narrative across marketing, media, investor, and public platforms.
- Ensure no misleading claims on returns, pricing, fees, performance, or financial outcomes.
- Align all messaging with regulatory conduct expectations and ethical marketing standards.
Growth Marketing & Customer Acquisition:
- Design and execute compliant growth marketing strategies across digital and traditional channels.
- Drive customer acquisition, retention, and engagement while maintaining strict regulatory adherence.
- Oversee approval workflows for all marketing campaigns, advertisements, and financial promotions, including FCA-aligned sign-off processes.
- Monitor performance metrics (CAC, LTV, ROI) and optimise spend responsibly.
Product Launches & Go-to-Market Communications:
- Lead go-to-market strategies for new products and features.
- Embed required risk disclosures, disclaimers, and regulatory approvals into all launch communications.
- Coordinate closely with Legal, Compliance, Risk, and Operations teams prior to public release.
- Ensure launch materials are audit-ready and regulator-defensible.
Public Relations & Media Management:
- Lead all media relations, press engagement, and public communications.
- Build and maintain strong relationships with Tier-1 media, industry bodies, regulators, investors, and public institutions.
- Oversee press releases, interviews, thought-leadership content, and executive visibility.
- Prepare senior leadership for media engagements and public appearances.
- Ensure media exposure does not breach disclosure, confidentiality, or promotional rules.
Regulatory, Investor & Stakeholder Communications:
- Lead communications with regulators, investors, government bodies, and institutional stakeholders.
- Align external narratives with CBN, SEC, FCA, and international conduct standards.
- Maintain approved spokesperson lists and messaging frameworks.
- Support regulatory engagement and public-sector communications where required.
Crisis, Issues & Reputation Management:
- Lead crisis-communication planning and execution (e.g. data breaches, service outages, regulatory incidents).
- Coordinate incident communications aligned with PCI-DSS breach protocols and regulator notification timelines.
- Monitor public sentiment, media coverage, and reputational risk indicators.
- Act as custodian of corporate reputation during sensitive or high-risk events.
Governance, Controls & Compliance:
- Maintain marketing and communications audit trails, content approval logs, and version control.
- Ensure agencies and vendors operate under compliance-embedded contracts.
- Support internal audits and regulatory reviews relating to marketing and communications.
- Enforce governance over all public-facing communications.
Performance Scorecard (Weighting)
- Brand, Reputation & Trust Management – 30%
- Customer Acquisition & Market Growth – 25%
- Regulatory-Compliant Communications – 25%
- Crisis Preparedness & Response – 10%
- Team, Agency & Budget Management – 10%
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
- 5 – 10 years’ experience in FinTech, financial services, technology, or other regulated industries.
- Proven experience scaling brands in trust-sensitive and regulated environments.
- Strong background in digital marketing, analytics, media relations, and corporate communications.
- Demonstrated experience engaging regulators, senior executives, investors, and public institutions.
Key Competencies:
- Regulatory-aware marketing and communications.
- Brand strategy and narrative control.
- Media, investor, and stakeholder engagement.
- Crisis communications and reputation protection.
- Data-driven growth marketing.
- Executive presence, discretion, and judgment.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/932071/marketing-and-public-relations-manager-at-netzence.html