SortOut Consult - Our client, Nimojen Group Limited, is recruitinhg suitable candidates to fill the position below:
Job Summary
- Our client is seeking an innovative, highly creative, and results-driven candidates to oversee the digital presence, online reputation, and content strategy of the entire Nimojen Group and its subsidiaries.
- The successful candidate will be responsible for planning, creating, producing, publishing, and managing high-quality digital content that enhances brand visibility, attracts customers and investors, generates qualified leads, and strengthens the Group's market presence.
- This role requires expertise in digital marketing, branding, photography, videography, graphic design, storytelling, social media management, and performance analytics.
- The Group Digital Media & Content Manager will ensure that every subsidiary maintains a strong, consistent, and professional online presence while aligning all communications with the strategic vision of Nimojen Group.
- The successful candidate will oversee the digital presence of all Nimojen Group companies
Key Responsibilities
Digital Strategy:
- Develop and implement the Group's digital communication strategy.
- Create annual, quarterly, and monthly content plans.
- Ensure all subsidiaries maintain a consistent digital brand identity.
- Increase brand awareness across all digital platforms.
- Support the Group's corporate growth objectives through digital marketing.
Social Media Management:
Manage all official corporate accounts, including:
- Facebook
- Instagram
- LinkedIn
- TikTok
- X (Twitter)
- YouTube
- WhatsApp Business Channels
- Other emerging digital platforms
Responsibilities include:
- Daily content publishing
- Community management
- Customer engagement
- Reputation management
- Social listening
- Audience growth
- Page optimization
- Campaign scheduling
Content Creation:
Plan and produce engaging content such as:
- Corporate videos
- Promotional videos
- Product demonstrations
- Real estate showcases
- Oil & Gas project updates
- Farm and production updates
- Financial education content
- Technology product launches
- CEO interviews
- Executive profiles
- Employee spotlight stories
- Customer testimonials
- CSR activities
- Event highlights
- Educational content
- Motion graphics
- Infographics
- Professional graphics
- Short-form videos and reels
Photography & Videography:
- Cover all corporate events.
- Capture high-quality photographs.
- Produce professional videos.
- Conduct interviews.
- Create documentaries.
- Record project milestones.
- Produce promotional commercials.
- Maintain a digital media archive.
Branding & Corporate Identity:
Ensure consistency across all companies by maintaining:
- Brand identity
- Corporate colours
- Logo usage
- Typography
- Visual standards
- Brand messaging
- Corporate communication guidelines
Website & Digital Platforms:
- Update all company websites.
- Publish articles and news.
- Upload products and services.
- Improve SEO performance.
- Monitor website analytics.
- Ensure all digital platforms remain current and professional.
Digital Marketing:
Plan and execute:
- Facebook advertising
- Instagram advertising
- LinkedIn campaigns
- Google Ads
- YouTube campaigns
- Email marketing
- Lead generation campaigns
- Product launch campaigns
- Investor awareness campaigns
- Recruitment campaigns
Corporate Communications:
Support the Group with:
- Press releases
- Public announcements
- Media coverage
- Executive communications
- CSR publicity
- Event promotion
- Internal communications
- Investor communication materials
Analytics & Reporting:
Prepare weekly and monthly reports covering:
- Follower growth
- Engagement rates
- Reach and impressions
- Website traffic
- Lead generation
- Conversion rates
- Campaign ROI
- Audience demographics
- Top-performing content
- Recommendations for improvement
Collaboration:
Work closely with:
- COO
- Strategic Group Leader (Group CEO)
- Subsidiary CEOs
- Sales teams
- HR Department
- Finance Department
- Operations teams
- Business Unit Managers
- To ensure digital content accurately reflects ongoing business activities.
Daily Deliverables:
Expected minimum output:
- 5–10 high-quality social media posts across Group platforms.
- 2–3 professionally edited videos or reels each week.
- Daily Instagram and Facebook stories.
- Regular LinkedIn thought leadership content.
- Timely responses to customer enquiries during office hours.
- Coverage of company activities, meetings, launches, and events.
- Continuous monitoring of competitors and industry trends.
Required Skills:
The successful candidate must demonstrate proficiency in:
Graphic Design:
- Adobe Photoshop
- Adobe Illustrator
- Canva
- CorelDRAW (advantageous)
Video Editing:
- Adobe Premiere Pro
- DaVinci Resolve
- CapCut
- Final Cut Pro
Motion Graphics:
- Adobe After Effects
- Canva Animation
Photography & Videography:
- DSLR / Mirrorless Cameras
- Professional Lighting
- Audio Recording
- Drone Operations (an added advantage)
Digital Marketing:
- Meta Business Suite
- Google Analytics
- Google Ads
- SEO
- Buffer
- Hootsuite
- Later
- Email marketing platforms
Key Performance Indicators (KPIs)
Performance will be assessed based on:
- Growth in followers and subscribers across all Group platforms.
- Increase in engagement rate and audience interaction.
- Consistent execution of approved content calendars.
- Number of qualified leads generated through digital channels.
- Growth in website traffic and enquiries.
- Quality and timeliness of content production.
- Successful execution of digital marketing campaigns.
- Improvement in brand visibility and public perception.
- Timely submission of weekly and monthly performance reports.
- Compliance with Nimojen Group branding standards.
- Effective support for corporate events, product launches, and strategic communications.
Qualifications
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Media Studies, Digital Marketing, Communications, or a related field.
- Professional certifications in Digital Marketing, Graphic Design, Photography, Videography, or Social Media Marketing are an added advantage.
- Minimum of 3–5 years' experience managing digital platforms for a corporate organisation or agency.
- Demonstrated portfolio of successful digital campaigns and multimedia content.
- Excellent written and verbal communication skills.
Personal Attributes:
The ideal candidate should be:
- Highly creative
- Innovative
- Strategic
- Results-driven
- Detail-oriented
- Professional
- Organised
- Self-motivated
- Able to multitask effectively
- Able to work under pressure
- Passionate about branding and storytelling
- Committed to continuous learning.
Working Equipment:
The Group Digital Media & Content Manager should be proficient in operating:
- DSLR or Mirrorless Cameras
- Professional Smartphones for Content Creation
- Gimbals and Stabilisers
- Drones (where licensed)
- Lighting Equipment
- Audio Recording Equipment
- Video Editing Workstations
Works Closely With:
- Strategic Group Leader (Group CEO)
- Subsidiary CEOs
- Head of Sales & Marketing
- Head of HR & Administration
- Business Unit Managers
Role Objective:
- The Group Digital Media & Content Manager is responsible for building and protecting the digital reputation of Nimojen Group by delivering compelling, high-quality multimedia content, driving audience engagement, generating measurable business value, and ensuring every subsidiary maintains a strong, professional, and consistent digital presence.
- Reporting directly to the Chief Operating Officer (COO), the role serves as the Group's central digital communications function while working closely with the Strategic Group Leader (Group CEO) on high-level corporate branding, executive communications, and strategic campaigns.