Roqqu Nigeria Limited is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.
We are recruiting suitable candidates to fill the position below:
Job Title: Product Marketing Manager
Location: Lagos
Employment Type: Full-time
Job Summary
- We are seeking a Product Marketing Manager to develop and execute marketing strategies that drive product awareness, customer acquisition, engagement, and adoption.
- The successful candidate will collaborate with internal stakeholders to develop and execute go-to-market initiatives, ensuring our products are effectively positioned in the market and resonate with our target audience.
- The role requires a strategic and commercially minded professional with strong product marketing experience, exceptional communication skills, and the ability to translate complex product features into compelling customer value propositions.
Key Responsibilities
- Develop and execute go-to-market strategies for new and existing products.
- Define product positioning, messaging, and value propositions for different customer segments.
- Develop product launch plans and coordinate cross-functional execution.
- Gather customer feedback and collaborate with Product teams to enhance product offerings and customer experience.
- Track product and campaign performance using analytics tools and provide actionable insights to support business decisions.
- Identify emerging market trends and recommend strategies to strengthen product positioning and market competitiveness.
- Create compelling product messaging and marketing content that clearly communicates product features, benefits, and differentiators.
- Partner closely with relevant stakeholders to ensure successful product launches and marketing campaigns.
- Analyse campaign performance and recommend improvements to optimise customer acquisition, engagement, and product adoption.
- Stay updated on industry trends, fintech innovations, cryptocurrency, blockchain, and emerging marketing technologies.
Requirements
Qualifications:
- Bachelor's Degree in Marketing, Business Administration, Communications, Economics, or a related field.
- 3-5 years of proven experience in Product Marketing, Marketing, Brand Management, Product Management, or a similar role, preferably within fintech or technology.
- Strong understanding of product positioning, go-to-market strategy, and product lifecycle management.
- Experience in fintech, crypto, or financial services strongly preferred.
- Proficiency in analytics tools (Google Analytics, etc.).
- Demonstrated experience driving measurable growth outcomes.
Key Competencies:
- Strong analytical and data interpretation skills.
- Performance-driven mindset.
- Excellent communication and storytelling ability.
- Ability to work in a fast-paced environment.
- Strategic thinking with hands-on execution capability.
- Adaptability in a highly regulated and evolving industry.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/933074/product-marketing-manager-at-roqqu-nigeria-limited.html