Etisalat's vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel
Etisalat Nigeria is currently recruiting to fill the below position:
Job Title: Manager.Consumer Research
Location: Lagos
Job Summary
Manage all primary and secondary research activities to deliver market insights for effective decision-making
Principal Functions
1.) Tactical
Establish and maintain relationships with key internal and external stakeholders.
2.) Operational
- Plan and monitor tactical studies related to brand health checks, market segmentation, customer satisfaction studies, mystery shopping, network quality check, retail audits and other ad-hoc studies.
- Prepare and implement an annual research plan aimed at conducting market research activities to provide accurate and timely information on consumer trends/patterns/preferences.
- Set research guidelines in compliance with tested leading practices.
- Define the research methodologies and instruments to be used for each research project.
- Review questionnaires, moderator guides and other research tools and ensure compliance with tested leading practices.
- Conduct spot checks on all field research projects (especially those conducted by third-party market research companies) to validate findings and ensure data integrity.
- Review proposals and conduct selection of third-party market research companies.
- Liaise with research agencies and ensure proper communication of survey objectives to them.
- Interpret research findings and distil key highlights from survey results. Present research findings to user departments/divisions/units as required.
- Conduct regular reviews of all data sources and suppliers to ensure quality control.
- Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the EMTS market research team.
- Assist in implementing the unit s work programs and plans in line with agreed upon procedures and guidelines.
- Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.
- Manage inter-functional relations to ensure synergy across the various departmental functions.
- Provide leadership and guidance to team members and manage subordinates performance towards the achievement of overall team objectives.
- Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Pricing and Research.
Educational Requirements
- First degree or equivalent in a numerate discipline.
- Postgraduate/professional qualification in a related field will be an added advantage.
- Five (5) to Nine (9) years post NYSC work experience with at least three (3) years in a Supervisory role.
Experience,Skills & Competencies
- Industry Knowledge. Research. Professionalism/Integrity.
- Data gathering & Analysis.
Application Closing Date
21st January, 2013
Method of Application
Interested and qualified candidates should:
Click here to apply online
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Manager.Consumer Research