Digital Marketing Officer at an E-commerce Organisation

Posted on Thu 29th Nov, 2018 - hotnigerianjobs.com --- (0 comments)

An E-commerce Organisation based in Nigeria is currently recruiting suitably qualified candidates to fill the position below:

Job Title: Digital Marketing Officer

Location: Lagos

Job Description

If you live and breathe digital marketing and love to develop new business opportunities, we want to talk to you. We are looking for a Digital Marketing officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels as well as identify new markets and customer needs in E-commerce & Fintech.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels

Requirements

At least 2 years digital marketing experience with a focus on collaboration, brand building and positioning
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Strong understanding of mobile-first / cloud-native technologies / web services to support integrated customer experiences would be an advantage
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication skills to build relationships and negotiate with various stakeholder groups
An ability to cope with change in a fast-paced dynamic environment experiencing growth and expansion
Innovative and passionate about making a difference

Application Closing Date
31st December, 2018.

How to Apply
Interested and qualified candidates should send their CV to. recruitment@zerofinance.com.ng

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