Pfizer - Good health is vital to all of us, and finding sustainable solutions to the most pressing health care challenges of our world cannot wait. That's why we at Pfizer are committed to applying science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.
We are recruiting to fill the position below:
Job Title: SSA Marketing Manager
Location: Nigeria
Position Summary
To lead marketing efforts supporting the total product portfolio across Sub-Saharan Africa. There are two roles, one based in the West and one based in the NEAR.
Responsibilities
Deliver brand Revenue and IBA within agreed Opex budget:
Forecast brand performance and track progress towards target
Work with GLS, UGS to optimize COGs management and reduce shelf-life issues
Monthly P&L review with Finance Lead
Leads the Brand Planning process Develop portfolio forecasts: budget, LE… as well as the year’s revenue phasing Ensure the successful identification, planning and execution of new product/new business opportunities to develop the business in line with the Upjohn strategic direction.
Ensure successful integration derived from potential acquisitions and alliances Share best practices across the cluster, and be an active participant in Marketing Team discussions to maximize growth and penetration of Upjohn assets through joint marketing initiatives Prioritise products within Thereapy Areas across all cluster markets in terms of allocating resources:
Support in identifying appropriate resources investments accordingly; A&P, promotional model
Ensure appropriate marketing support
Develop operational plans for all relevant brands:
Aligned with Cluster plans but specific to SSA markets
Provide local insights and brand feedback to above-market Marketing lead and cluster LT:
Ensure that programs and materials supplied are fit for purpose
Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed:
Manage local agencies for trans-creation within guidelines and budget
Ensure excellent execution of plans in-market:
Close collaboration with Commercial Leads and Field Force
Appropriate monitoring via KPIs
Cross-functional brand leadership - Field Force, KAM, Medical etc
Position Responsibilities
Accountable:
SSA Brand P&L management SSA Brand plans for all priority brands Materials to support promotion of brands
Regulatory and Medical review required by Marketing are the owner
Shared Accountability:
Prioritization of portfolio:
In conjunction with Commercial Leads, Marketing Team and Cluster Lead
Op Plan in conjunction with Cluster Lead , Commercial Leads, Marketing team:
Includes long range and annual forecasts
Includes A&P forecasts
Ongoing review of forecasts and adjustment of LE as required:
In conjunction with Finance, Commercial Leads and Cluster Lead
Organizational Relationships:
Cluster Marketing Lead Commercial Leads Health & Value Team Medical Affairs Regulatory Regional Marketing eMCM marketing GCO Marketing services, Business Analytics & Insights (BAI) Regional senior leaders
Education and Experience
Qualifications:
5-7 years of marketing, sales, BU experience Bachelor’s Degree; Master's degree or MBA desired
Technical Skills Requirements
Expect candidates to demonstrate these competencies (people manager roles):
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to “One Pfizer”
Builds effective teams
Expect candidates to demonstrate these commercial /management competencies:
Finance and business acumen
Strategic and Operational Business/Marketing Planning
Marketing , Customer and Competitor Insight
Marketing Execution
Data analysis, interpretation and communications
Performance and Program Metrics
Excellent written and verbal communication (English language, French required for French speaking Africa).