Culture Marketing Specialist - Distribution Partner at Red Bull - Great Brand Nigeria

Posted on Tue 06th Dec, 2016 - hotnigerianjobs.com --- (0 comments)

Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

We are recruiting to fill the position below:

Job Title: Culture Marketing Specialist - Distribution Partner

Location: Lagos

Job Descriptions

The Culture Marketing Specialist is part of the national Culture Marketing team and has the responsibility for dedicated projects and programs within the overall program.
This can contain whole areas (e.g. music festivals) or individual projects.
He/she is a key position between Red Bull opinion leaders and multipliers in the entertainment and culture business.
He/she is responsible for implementing defined strategies and frameworks for developing a solid base of credible opinion leaders within the entertainment, culture and commercial environments.
Also, he/she’s responsible for the correct and proper realization of Red Bull and 3rd party supported events in these areas.

Job Responsibilities
Execute annual Culture Marketing plan and deliver on set targets:

Realize selected culture marketing initiatives and projects as part of the overall marketing plan
Establish and maintain long-term culture and music platforms
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business
Work closely together with sales, communications and brand department

Develop Opinion Leader network and event programme across key cultural scenes:

Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements
Establish a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product
Drive “Can in hand” and product placement with key artists and in defined key areas
Negotiate with artists and labels on cooperation deals

Quality control and Return on Investment:

Evaluating the results of the respective activities
Ensuring a qualitative approach of all opinion leader activities

Communication:

Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact
Infonet/Intranet communication
Liaison with international culture department for development of best practice

Management of Red Bull collaborator’s structure, agencies and suppliers:

Briefing and management of outside specialists / agencies
Controlling the realization of events and other relevant culture marketing activities
Budget responsibility for selected areas of the national program

Your Experience
(Proven performance in):

Working experience, ideally in a music / culture related environment, allowing a vast understanding of the culture landscape
Experience in dealing with Artists and related entities (Labels, Management…)
Strong management skills: Team of specialists, leading external agencies, freelancers EDV (Word, Excel, Power Point, etc.)
Interested and open to different cultural playgrounds. Creative and innovative mind set, open for new things
Well-connected in different culture scenes and environments – good net worker
Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of youth Culture market & scenes in the country

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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