Social Media/Digital Communications Management - Consultancy at ActionAid Nigeria (AAN)

ActionAid is a global movement of people working together to further human rights and defeat poverty for all. We focus on the people that others forget. People in poverty. People who face discrimination. People whose voices are ignored.

We are recruiting to fill the position below:

Job Title: Social Media/Digital Communications Management - Consultancy

Location: Abuja

Job Description

• The Strengthening Citizens’ Engagement with the Electoral Process (SCEEP) is a three-year project funded by the UK Department for International Development (DfID) to promote citizen’s participation and deepen democratic governance in Nigeria.
• In recent elections, the people votes had seldom counted due to the manipulation of the electoral process by politicians. This was largely due to the vulnerability of the system; including the voter registration, accreditation and collation process.
• The participation of women, PWDs and young people in elections in Nigeria have in the past posed varying challenges due to the specific characteristics of these group and factors that undermine their participation. For example women tend to stay away from the electoral process due to the fear of violence, while we do not have a well-developed voting system that takes care of the special needs of PWDs, young people on their own part have not been sufficiently mobilised and educated against the backdrop of their mistrust of the system.

The SCEEP Project

• ActionAid Nigeria and BBC Media Action, with support from the UK Department for International Development (DFID) is implementing the Strengthening Citizens’ Engagement in the Electoral Process (SCEEP) project from 2014 to 2018.
• The project, which is aimed at strengthening the electoral engagement of women, youth and persons with disability is carried out in Kano, Kaduna, Plateau, Lagos, Imo and Akwa Ibom of Nigeria. Some of the project intervention efforts are also executed at national level.
• The project intends to reach 21,680,000 adult Nigerians through its intervention within the 4 years of implementation. It also plans to influence the changes listed below:
  • Women, youth and persons living with disability participating and influencing electoral politics
  • Target Audiences reporting increases in knowledge of democratic process, the political candidates and their policies.
  • Journalists being better trained and more confident in producing responsible political journalism and programmes.
  • Media Organisations creating opportunities for political debate, with increased participation from women, youth and people living with disabilities.
  • Nigerian electoral system being more inclusive of women, youth and persons living with disability.

Justification

• To achieve the grand objective of strengthening citizen’s engagement in governance processes, the project provides for comprehensive engagement on web platforms of the project and other available ones
• ActionAid Nigeria therefore requires the services of an Information technology consultant that will manage content gathering and deploying same for publicity and engagement for the project on web platforms.
• Based on the above, ActionAid Nigeria, as the lead implementing partner for the SCEEP project is interested in procuring the services of an Information and Communications Management organisation.

Responsibilities/Key Deliverables
The following questions are expected to be the key deliverables by the SMM are:

• To Redesign the SCEEP project micro website & Blog Deployment.
• To re-design and manage relevant social media platforms (Facebook, Twitter, Google+, Instagram/Snap Chat) and Social media Groups/Forums.
• To Setup Email Marketing platforms for the SCEEP project correspondence
• To Setup search engine optimization for the SCEEP project
• To manage requisite platform Subscriptions (Mailchimp, Buffer, directories etc.) for SCEEP Campaigns.
• To manage all SCEEP online platforms and campaigns, tweet conferences and Facebook discussions etc.

Additional responsibilities/deliverables for the SMO:
The social media organization shall:

• Attend SCEEP project activities at both national and state levels
• Synthesize online analytics that can help measure social media r
• each such as TweetReach, Google Analytics, Quintly etc
• Work with the SCEEP team to collate information that would contribute to SCEEP quarterly reports.

Methodology:

• Collaborate with the SCEEP team in AAN and the implementing partners in the six states to gather content. (content to be determined by project team and consultant).

Location:

• The SCEEP project key management team are situated in FCT Abuja with project sites in six states’ Akwa Ibom, Imo, Lagos, Kano, Kaduna and Plateau.

Timeline:

• The contract is designed to last for a year. SMM team/organisation should be situated in Abuja.

Expected Outputs:

• A robust information engagement strategy and deployment for the SCEEP project.
• Marked improvement in the visibility and engagement with SCEEP project.
• Detailed quarterly report of SCEEP web engagement.
• Profile of organisation is required

Qualifications/Experience

• The Social Media Organization to be recruited should have the following experiences;
• A good understanding of web platforms management.
• Proven experience in content gathering and publicizing in social media platforms
• Excellent photography and writing skills
• Driven by expertise, innovation and value addition.

Payment

• The Researcher shall be paid quarterly fee for a year.
• A 10% WHT fee will be deducted at each quarterly payment.
• The first quarter fee will be paid on agreement between AAN and the SMO; subsequent quarters will be paid at the end of the quarter.

Reporting Lines

• The organisation shall submit their reports to the Governance Manager at ActionAid Nigeria, who will provide oversight, confirm reports satisfactory before payments are made.

Application Closing Date
21st February, 2017.

Method of Application
Interested and qualified candidate should send their expressions of interest and CV's to: [email protected]

Note

• Applicants should prepare for a brief presentation on how they intend to deliver on the subject matter with the Governance and Procurement team before final selection is made.