Marketing Manager at Wakanow.com

Wakanow.com is Nigeria's leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.

Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.

We are recruiting to fill the position of:

Job Title: Marketing Manager

Location: Nigeria

Job Summary

• Responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal.
• Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
• Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.

Primary Relationships

• The position reports to the Managing Director and serves as a member of the senior management team.

Responsibilities

Marketing, Communications and Public Relations:

• Responsible for creating, implementing and measuring the success of - a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
• Responsible for editorial direction, design, production and distribution of all Organization publications.
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
• Act as the Organization's representative with the media.
• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
• Provide counsel to chapters on marketing, communications and public relations.
• Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Leads projects as assigned, such as product-related marketing and special events.

Planning and Budgeting:

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Managing Director and Board.
• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend short- and long-term Organization goals and objectives to the Executive Director.
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Planning for new launches: Develop a launch plan for each region within and outside Nigeria

Organizational Strategy:

• Work with senior staff to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, program and services, and decision-making; and, ensure the overall visibility of the Organization.
• Help make sure that the Organization's philosophy, mission and vision are pertinent and practiced throughout the organization.
• Develop and coordinate means to seek regular input from the Organization's key Constituencies regarding the quality of programs and services and the Organization's relevance.
• Help formulate and administer policies to ensure the integrity of the Organization.

Qualifications

Required:

• Demonstrated skills, knowledge and experience in the design and execution of marketing,communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Must have experience working in Nigeria
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time
• Minimum of 7- 10 years experience in Marketing, Communications or Public Relations with demonstrated success
• Bachelor's degree in Journalism, Marketing, Public Relations preferred. Graduate degree in a related field is desirable.
• Experience working in Digital Marketing will be an added advantage

Application Closing Date
1st April, 2015.

Method of Application
Interested and qualified candidates should forward their CV's to: [email protected] with the title of the job as subject.