Head, Marketing and Brand Management at Box & Cedar

Posted on Mon 03rd Aug, 2015 - hotnigerianjobs.com --- (0 comments)

Box & Cedar is recruiting on behalf of its client, an FMCG Company, to fill the position of:

Job Title: Head, Marketing and Brand Management

Location: Lagos

Job Description
Merchandise Planning and Management:

Liaise with the manufacturing/supply arm of the company on orders, quantities, designs/assortments, delivery dates and payment terms in conjunction with the Managing Director
Responsible for developing a price point policy by harmonising/aligning prices of distinct items of stock and determining standard marginal prices for all items
Promote or reduces the prices of slower-selling lines while monitoring best selling lines
Set and adjust prices and decide markdowns in conjunction with the Managing Director
Develop merchandise budget for appropriate periods
Work with Inventory Administrator to plan stock levels, move stock and making sure that the best selling items are always available
Supervise the creation of visual displays and the overall appearance of each outlet

Marketing Planning and Management:

Responsible for researching the dynamics of the target market of the company i.e. buying behaviour, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles
Utilize sales report from outlets to analyze customer insight and develop recommendations to ensure that business objectives are met
Identify new markets that might enhance the organisation's bottom line
Gather sales information from previous years to know statistics on returns, markdowns, and any inventory carry over
Create an annual marketing plan and a budget to facilitate it
Interacts with the design team on trend information i.e. new designs, latest wears and plan accordingly

Brand Management:

Develop and manage the company's brand and all brands in the company's portfolio
Design and execute schedule for marketing/promotion of all company brands in all the outlets and their environs
Designs and execute marketing strategies for all new designs to reach customers and communicate brand message
Communicates with all outlets to ensure strategy integration and messaging aligns with the company's overall objective
Designs and execute schedule for mass marketing/promotion of the company in all the branches and their environs

Key Performance Indicator: