Digital Marketing Manager, Advertising at Zenera Group

Zenera Group is a full service Branding and Public Relations (PR) firm in Nigeria offering integrated communications advisory, including media relations, marketing communications and crisis communications services. 

Due to urgent business expansion, the Group seeks exceptional talents to fill the position below:

Job Title: Digital Marketing Manager, Advertising (DM 0.5 #CuttingEdge)

Location: Lagos

Overall Purpose of Job

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Key Job Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain multiple social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Person Specifications

• A good 1st degree in any discipline but with good working knowledge of digital marketing related subjects like advertising, media and communications; business and technology; creative design; e-business; journalism; marketing
• 4-7 years’ work experience out of which at least 4 must be in Digital Marketing

Required Competencies:

• Excellent Communication Skills (Oral and written)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels, Search Ads, Facebook Ads, Sponsored Tweets, Online PR/Advertorial, LinkedIn Ad
• Experience in setting up and optimizing Google Ad words campaign
• Professional certifications would be an added advantage
• Web development knowledge and skill would also be an added advantage

Application Closing Date
24th May, 2017.

How to Apply
Interested and qualified candidates should send their resumes and application letters to: [email protected] with the appropiate hashtag (#) in the subject space of the email.