Head of Consumer Planning and Research at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Head of Consumer Planning and Research

AutoReqId: 61279BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Marketing Director

Context of the role

• Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).
• Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business

Purpose of the role

• To champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands
• To be the custodian of consumer insights
• To build an understanding of the consumer which is:
• Based on issues & opportunities 
• Rigorous & grounded
• Compelling / easy to understand
• Proactive & timely
• To ensure that brand strategy & communication is founded upon a deep understanding of the consumer
• To deliver Measurement and Evaluation for key advertising and promotional projects

Top Accountabilities
Brand planning:

• Work closely with the brand teams to ensure that market and consumer insight drives the brand strategy and marketing activity; evaluating marketing activity; GAME planning & managing continuous brand tracking and feedback

Market planning:

• Manage, monitor, interpret and communicate trade data (including local trends and sales trends); portfolio planning (including Consumer Scope segmentation, pricing etc.) and ad hoc data to the business (marketing, customer marketing, and strategy)

Innovation planning:

• Work closely with the innovation team to develop, test and evaluate new concepts, products or brand extensions for the market

Qualifications and Experience Required

• Graduate
• 6-8 years’ experience either within an FMCG organization with a planning, brand & consumer focus, or a research agency background
• Experience in both quantitative and qualitative research techniques
• Experience of the drinks industry is advantageous however not essential.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online